Zorlu Center Store Hero Photos
As soon as the Zorlu Center (Istanbul, Turkey) Apple store opened in April 2014, Apple posted its official “hero” photo, taken at dusk. The photo was rather dark and moody, and clearly showed the up-top Apple logo and the underground interior.
Then in early June 2014 Apple revised its Investor Web page as part of an on-going redesign, and used a different hero photo of Zorlu Center at the top of the page. In this version, the lighting is much brighter, the angle is different, more of the surrounding stores are visible (even the names!), the stairwell skylights are more obvious, and…well, it just presents a completely different view of the store and plaza.