Third Street Promenade Renderings

In August 2011 the Santa Monica (S. Calif.) Planning Commission considered an application presented by the owner of the building at 1415 Third Street to demolish the existing three-story structure, and replace it with a “retail business.” Although Apple’s name wasn’t mentioned, the text description of the project and the renderings that resembled the Upper West Side (NYC) store quickly confirmed…it was Apple.

Download (pdf) the city staff report that the Planning Commission considered before voting to approve the project at its August 18, 2011 meeting.

Here are the renderings that appeared in the staff report.

In this aerial rendering created by Apple's architects and submitted to the city planning department, the stone walls and arched glass roof of the existing Upper West Side (NYC) store are obvious. All but about the rear 15 feet of the ground floor is devoted to public retail space, while back-of-house operations are in the partial basement.

This front view of the proposed store shows the glass roof, stone walls and glass curtain storefront. The architects left out the back-lit Apple logo over the front door.