Visual Marketing Evaluation

Apple evaluates its stores for performance on many levels, including how each store's visual marketing materials are displayed and used. Here is a partial list of the actual evaluation points the inspection team uses, with each point scored as "needs work," "good" or "excellent."

• products are placed as per overhead planogram
• products are evenly spaced along walls and tables
• moveable products have a lease on them
• when two or more calbes are grouped, they have the appearance of one cable
• cable ties are approximately six inches apart
• when several cables are bound, the dominant color matches the zip ties
• alarm cable colors relate to the product colors
• all window display security devices do not disrupt the visual design
• any window display acrylics, glass and display products are free of fingerprints or smudges
• products on shelves are not over-stocked
• paged boxes are closed with Velcro dots
• demo computers are up-to-date with newest software
• demo computers are properly named
• sign easels are all set in their proper locations with correct signs
• all signs are placed to the right of the demo unit and on the correct line
• table finishes are not discolored from use
• demo units are dust and smudge free
• walls and woodwork do not have scuff marks or other blemishes