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Storefront Variations
Apple's prototype (standardized) store designates a specific size (either ~6,000 or ~4,000 s.f.), but there are several variations of design for the storefronts. The original and most common interior design features black metal panels with white, back-lit Apple logos. The most common exterior design is stainless steel with white, back-lit logo. However, there are some interior mall stores that have stainless steel, and some exterior stores with black panels. Here are some representative examples of Apple's storefront design. Also check this collection of Apple's wallet-size photos of many (but not all) of their storefronts.
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Glendale
(S. Calif.)
The most common mall store configuration, using black panels and the back-lit logo on either side of a center-positioned door. In this case, there is a third panel on the mall wall to the left.
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Roosevelt Field
(NY)
A variation on the standard design, with one black panel and display window in front, and then a second panel around the corner to increase visibility. At this store, there is another black panel down the corridor at the far left, near the exterior door to the mall, to attract mall visitors when they first enter. The Keystone (Ind.) store has a black panel and logo on the mall's exterior wall, near the mall entrance that leads to the Apple store.
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Millenia
(Fla.)
This single-panel store incorporates the stone facing from the North Michigan Avenue and Burlingame stores, usually reserved for outdoor stores.
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Colorado Blvd.
(S. Calif.)
Apple retained the original façade of this building along a major shopping street, but still managed to discreetly use its black paneling and back-lit logo design. The SoHo store was built inside an old Post Office, and its exterior was left entirely intact. The future Regent Street (London) store is inside a building that is historically protected, and will retain the refurbished 1898-era façade.
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Palo Alto
(N. Calif.)
This building was protected by a heritage law, so it could be expanded or extensively changed. Apple retained the green exterior tile work on the left and right sides of the front windows. They also used black I-beams to frame the front window, and then highlighted the building with two black panels and back-lit logos on either side of the center door.
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The Grove
(S. Calif.)
This newer store design uses stainless steel panels, back-lit logo, and a large display window to attract attention. This is a two-story flagship store with an interior glass staircase and skylight.
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Burlingame
(N. Calif.)
This is a mini-version of the distinctive 2-story North Michigan Avenue (Chicago) store, and is one of a few stores that uses stone siding. Note the long horizontal display window on the side, which is also used at the Ginza (Tokyo) store. The two logos are white plastic set into cut-outs of the stone siding.
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West County
(Mo.)
This "reverse" configuration uses stainless steel for an interior mall.
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Legacy Village
(Ohio)
This corner spot in an open-air mall follows the traditional stainless steel design for a one-story store.
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Knox Street
(Texas)
Apple adapted its usual architectural design for this existing storefront in an outdoor mall, using red brick to weather all of the elements--rain, snow, tornados, locusts, and heat waves.
[from www.retrophisch.com]
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North Michigan
Avenue
(Chicago)
Perhaps the most impressive store in one view, after the Ginza store. It offers a massive appearance, yet captures your eye with the see-through Apple logo, cut out of the stone façade. The 2-story, stone-faced store features a glass staircase, skylight and rooftop garden. Note the third story at the back of the building.
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Regent Street
(London)
Opened in Nov. 2004, the store is within an impressive 1898-era building owned by the Queen's Estate. The store occupies two floors, generally behind the centers arches in this architect's rendering. Other retailers occupy the lower floors, and offices and apartments will occupy the uppper floors. (full building rendering)
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SoHo
(NYC)
Apple barely touched the outside brick façade of this former 2-story Postal Service Station A. The interior was gutted and fitted with a glass staircase and skylight. The only "Apple" presence on the outside are two small black signs with a cut-out Apple logo.
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Country Club Plaza
(Mo.)
The Plaza is an old shopping district of Kansas City, and Apple did not disturb this building on Broadway St., just south of downtown. The "Sunrise" tile mosaic and the red-and-blue lamps on the second level are particularly distinctive. But the overall light-red brickwork, tile roof, and arches above the windows and under the eaves are also spectacular. (photo by Scott)
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Ginza
(Tokyo, Japan)
The Ginza store sits on a very visible corner location, and its stainless steel siding hides three windowless floors linked by a constantly-moving shuttle elevator. Visible in this view, the windows above the steel siding are the 4th floor, and above that is the 5th floor training and office facilities.
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Shinsaibashi
(Osaka, Japan)
Like the Ginza store, this store is located in a high-rise office building, but occupies just two floors. Unlike any other store, it's entrance is angled, to allow a fuller view into the long and narrow store, and for total visibility of the unique spiral glass staircase. The second floor is windowless, hidden behind the stainless steel siding. The 3rd floor training facility is covered with a horizontal metal trim.
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Lincoln Road
(Miami, FL)
The most unusual storefront in Apple's chain, it fits into a space occupied by the original 1934 tenant, along a pedestrian shopping street. Apple apparently renovated only the entrance doors and glass windows, and added the overhead Apple logo to the storefront.
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Derby Street Shoppes
(Hingham, MA)
For this mall-based store, Apple used Indiana limestone, a material it had prevously reserved for street-level stores only in Chicago and Burlingame (N. Calif.). It's possible that mall management nixed the stainless steel that is usually used for mall-sited stores.
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Fifth Avenue
(New York City)
The grand-daddy of all Apple storefronts, this 30-foot glass cube cost $7 million to design, construct and erect--and it's only the entrance to the underground store! Despite not having a view of the store interior from a distance, visitors who come to the side of the cube are rewarded with a peek inside through the glass stairway opening.
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Waterside Shops
(Naples, Fla.)
This mall has a very low vertical height, precluding the use of stainless steel framing above the display windows, or the usual backlit logo overhead. Instead, the architects used that same theme to create a sidewall.
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SouthPoint
(Durham, NC)
The corner location of this store makes it very conspicuous. It uses the classic black metal storefront, but is framed by two shades of red brick.
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