Apple Store Survey Results

The Apple store are all about the experience, and I've posted a survey attempting to measure how well Apple succeeds. I've tabulated the results from the 615 surveys that have been submitted on 189 different stores since Feb. 2007. Of those who submitted surveys, over one-third have also submitted comments on their experience.

The survey has obvious limitations, most likely because satisfied customers are historically less likely to take the time to complete a survey. However, as the number of surveys increases for an individual store, or stores in general, a better overall image of the store emerges. Check this feedback on the survey.

The table below summarizes the scores of seven store performance categories on the survey. The score is the average of the scores (1 being the worst, 5 being the best) that were submitted. The table is sorted by the ranking.

Many stores are represented by just one or two surveys, which don't provide statistical significant information for a ranking. Those store locations with three or more surveys submitted are colored in green to indicate that their ranking is more statistically significant.

You can download (pdf) a copy of this table here, complete survey responses here, or download just the survey comments.

[updated 10/10/2008 ]

Palisades
5.00
2
Perimeter
5.00
2
University Village
5.00
2
Altamonte Springs
5.00
1
Baybrook
5.00
1
Burlingame
5.00
1
Chadstone
5.00
1
Cherry Hill
5.00
1
Columbia
5.00
1
Glendale
5.00
1
Mall of Louisiana
5.00
1
Manhattan Village
5.00
1
Menlo Park
5.00
1
Milton Keynes
5.00
1
Northbrook
5.00
1
Oxmoor Center
5.00
1
Romaest
5.00
1
Sainte Catherine
5.00
1
Sherman Oaks
5.00
1
Southcenter
5.00
1
Staten Island
5.00
1
The Galleria
5.00
1
Topanga
5.00
1
Alderwood Mall
4.94
3
Country Club Plaza
4.93
4
Stonestown
4.91
5
Corte Madera
4.90
3
Fashion Show
4.90
3
Ginza
4.90
3
Otay Ranch
4.90
3
Aspen Grove
4.89
3
Cambridgeside
4.86
3
Saint Louis Galleria
4.86
3
Memorial City
4.86
2
Bethesda Row
4.86
1
Coconut Point
4.86
1
North Point
4.86
1
Northshore
4.86
1
Simi Valley
4.86
1
Suburban Square
4.86
1
Biltmore
4.83
3
Stanford
4.83
1
King of Prussia
4.81
7
Bayshore Town Center
4.79
2
Danbury Fair Mall
4.79
2
Mission Viejo
4.76
3
Tysons
4.76
3
SoHo
4.75
2
Southdale
4.75
2
SouthPark
4.75
8
Grand Arcade
4.71
2
Southpoint
4.71
2
Smith Haven
4.71
1
West County
4.70
2
University Town Center
4.70
3
Buchanan Street
4.69
5
West Town Mall
4.68
4
Annapolis
4.67
3
Providence Place
4.67
3
Pentagon City
4.67
1
Old Orchard
4.64
2
Westfarms
4.63
7
Fashion Valley
4.62
3
South Center
4.62
3
Keystone
4.62
9
Penn Square
4.60
5
The Summit
4.60
5
South Coast Plaza
4.58
2
Arndale
4.57
4
Ridgedale
4.57
3
Sydney
4.57
2
The Westchester
4.57
2
Briarwood Mall
4.57
1
Carousel
4.57
1
Crossgates
4.57
1
Princesshay
4.57
1
SanTan Village
4.57
1
Twelve Oaks
4.57
1
Woodland Hills
4.56
3
Flatiron Crossing
4.54
8
Trafford Centre
4.50
5
Mall of America
4.50
2
Sherway Gardens
4.49
5
Montgomery Mall
4.48
3
Saddle Creek
4.48
4
ABQ Uptown
4.48
3
Fifth Avenue
4.47
11
Washington Square
4.46
3
Florida Mall
4.44
16
Rosedale Center
4.43
5
Eastview
4.43
2
West 14th Street
4.43
2
Village Pointe
4.43
1
Carrefour Laval
4.42
6
Willow Bend
4.42
3
Chestnut Hill
4.42
4
WestQuay
4.42
2
Bluewater
4.39
4
Boca Raton
4.38
3
Woodland
4.38
3
Eaton Centre
4.38
8
Rockaway
4.38
4
Walt Whitman
4.37
3
La Cantera
4.36
4
Short Pump
4.35
3
Bridgewater
4.33
8
Natick Collection
4.33
5
Higuera Street
4.33
3
La Encantada
4.33
2
Rockingham Park
4.33
6
Irvine Spectrum
4.32
3
Lenox Square
4.31
7
Easton Town Center
4.31
6
Bridge Street
4.29
1
Tysons Corner
4.27
8
North Michigan Avenue
4.27
9
Somerset
4.25
2
Kenwood
4.24
5
Pacific Centre
4.21
2
Victoria Gardens
4.18
4
Burlington
4.14
1
North Star
4.14
1
NorthPark Center
4.14
1
Smithhaven
4.14
1
Freehold Raceway Mall
4.12
6
The Falls
4.10
4
Brea Mall
4.10
3
Lehigh Valley
4.06
7
Sagemore
4.06
4
Legacy Village
4.05
7
The Gateway
4.03
5
Town Square
4.03
3
Aventura
4.02
4
Short Hills
4.01
5
Clarendon
4.00
2
Southlake Town Square
4.00
2
The Grove
4.00
2
Northridge
4.00
1
Third Street Promenade
4.00
1
Mayfair
3.99
4
San Francisco
3.99
7
Barton Creek
3.97
5
Regent Street
3.95
27
Yorkdale
3.94
11
Brent Cross
3.93
2
Shadyside
3.91
3
Valley Fair
3.88
6
Macarthur Center
3.87
3
Meadowhall
3.87
6
Ala Moana
3.86
3
Pasadena
3.86
2
Bay Street
3.86
1
Park Meadows
3.86
1
Summit Sierra
3.86
1
Towson
3.86
1
Bullring
3.85
4
Fashion Island
3.83
3
The Pier
3.81
4
Bridgeport Village
3.74
3
Manchester Arndale
3.73
4
Derby Street
3.71
2
Bellevue Square
3.71
1
International Plaza
3.67
8
Jordan Creek
3.67
1
Oakbrook
3.63
3
Woodfield
3.62
3
Pioneer Place
3.62
2
Tice’s Corner
3.56
8
Houston Galleria
3.54
4
Deer Park
3.50
1
Christiana Mall
3.44
2
Green Hills
3.43
2
The Oaks
3.43
1
Millenia
3.39
9
Lakeside Shopping Centre
3.29
2
Fashion Fair
3.29
1
Walden
3.24
4
Roosevelt Field
3.17
7
West Towne
3.17
1
Chandler
3.14
1
Cherry Creek
3.14
1
St. Johns Town Center
3.08
9
Santa Rosa Plaza
3.07
2
Arden Fair
2.93
4
Orland Park
2.83
1
The Gardens Mall
2.29
1
Century City
1.86
1
Kahala Mall
1.83
1
Stamford
1.00
1

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