Here is the SoHo (New York City) Apple store, at the corner of Greene St. and Prince St. The building was formerly "Station A" for the United State Postal Service. Note the low-profile, very subtle Apple logos, which are metal plates with the Apple logo cut out from them. Even reversed (as in the logo over the Prince St. door in this photo), the logo is very recognizable.

The store was awarded the 2003 BusinessWeek/Architectural Record Awards in the category "high-profile retail store in historic buildingre. The architect was Bohlin Cywinski Jackson.

Here is a list of the companies that in some way worked on the SoHo store:

Client Team: Apple, Cupertino, Calif. - Steve Jobs, CEO; Ron Johnson, senior VP

Design Team: Bohlin Cywinski Jackson, Berkeley, Calif. and Pittsburgh - Peter Bohlin, design principal; Jon Jackson, principal-in-charge; Karl Backus, project manager; Rosa Sheng, project architect; Ben McDonald, Colleen Caulliez, Michael Waltner, design team; Ronnette Riley Architect, New York - Ronnette Riley, principal, associate architect/architect-of-record; Mark Brungo, project architect; Yumi Moriwaki, job captain; Dan Williams, design team; Eight Inc., San Francisco - Tim Kobe, Wilhelm Oehl, principals

General Contractor: JT Magen & Co. Inc., New York

Outside Design Consultants: Dewhurst Macfarlane & Partners PC, New York and London, in association with Goldreich Engineering PC, New York (structural engineering); Flack & Kurtz Inc., San Francisco (MEP engineering); Seele-USA, Chicago, TriPyramid Structures Inc., Westford, Mass. (staircase, bridge, skylight); Depp Glass, Long Island City, N.Y. (staircase and bridge); ISP Design Inc., Miami (lighting); Emmaco Prentiss Inc., San Marino, Calif. (security/data/AV)

Suppliers: DuPont, Wilmington, Del. (Corian fixtures, special surfacing); Fetzer's Inc., Salt Lake City (graphic panels, cabinetwork, custom woodwork); Thomas Swan, Los Angeles, Dale Travis Associates, New York (signage); B&N Industries, San Carlos, Calif. (cable display system); A. Zahner Co., St. Louis (metal panel system); Walker-Zanger, Sylmar, Calif., Buchtal, Alpharetta, Ga. (floor and wall tile); Carlisle Lumber, Stoddard, N.H. (maple plank flooring); Azrock, Whitehall, Pa. (VCT flooring); Modular Intl. Inc., Pittsburgh, ERCO Lighting Inc., Edison, N.J., Alkco Lighting, Franklin Park, Ill., Cooper, Peachtree City, Ga. (lighting); Herman Miller, Zeeland, Mich. (furniture); Bloomsberg, New York, Larsen Ruckstuhl, Union, N.J., Prince Street, Atlanta (carpet); StretchWall, Long Island City, N.Y., Fabritrak, South River, N.J. (wallcoverings); The Sherwin Williams Co., Cleveland (paints and stains); Newmat, Haubourdin Cedex, France, Gordon Inc., Bossier City, La. (acoustical ceiling); USG Interiors, Chicago (suspension grid); Pionite, Auburn, Maine (plastic laminate)