San Francisco Store...Photoshopped

With all the world's technology at its fingertips, Apple is capable of creating some pretty impressive stores. But it can't control everything.

In mid-2006 Apple's Retail Web page included a photo of the downtown San Francisco retail store, on the very visible corner of Market and Stockton Streets. In Apple's version of the corner, the store is a glowing attraction of stainless steel and lights. Their photo is most likely a composite of photos and/or illustrations from before and after the Apple store was constructed.

However, the corner's real visibility is marred by overhead trolley electric lines, power poles, signs and other obstructions, as shown on the photo below of the same corner taken Dec. 22, 2006.

Apple Photo-shopped the obstructions out of the photo, and included an entire building to make it more serene. Below are the two versions of the scene. Roll over the "Actually" photo to find the various differences.

Apple's Version

This is the photo posted on Apple's Web site, giving the Apple store a prominent place on the corner.


The Store...Actually

display sign trolley lines shadow kiosk reflectionBART entrance kioskbuilding lineoffice buildingdisplay windowtransit signpower polebarricadetraffic signtreetransit signsign poleoverhead signtrolley lines

Here is the actual corner in San Francisco, complete with power poles, overhead trolley wires and other obstructions. Roll you cursor over the photo to find all the differences. Overall, Apple's Photoshoppers have recast the lighting to be much more even, eliminate mercury-vapor street lights and provide a neutral gray cast.