Rosedale Store Grand Opening
July 24, 2004

Thanks to Monte for these photos of the Rosedale (Minn.) grand opening. He arrived at 6:30 a.m. and was first in line, and the line grew slowly until about 9 a.m., when it began to grow faster. He said that summer vacations and the presence of two other Apple stores in the area probably reduced the turn-out.

a_frontat630

front of the store at 6:30 a.m.

 b_frontline

the start of the waiting line

 c_sidelogo

the store has a back-lit logo around the
side of the store
d_windowwash e_powerbooks

several persons used their laptops while
waiting for the grand opening

 f_aroundthecorner

the line wound around the mall
g_downthewall h_handouts

a salesperson from an adjacent store
handed out merchandise samples

 j_longline
k_longline2 m_doorsopen

as the doors were first opened for the
grand opening

 n_comingin

the first persons come into the store
p_ronjohnson

Sr. V-P Retail Ron Johnson applauds
as customers first enter the store

 q_minigeniusbar

check the wall graphics behind the check-out
counter at the rear of the store

 r_stacksofipods

a stack of iPod Minis, iPods and
Airport Express devices
s_ipodsbehind t_tshirt

several customers wore vintage Apple
T-shirts to the grand opening