Rosedale Store Grand Opening
July 24, 2004

Thanks to Monte for these photos of the Rosedale (Minn.) grand opening. He arrived at 6:30 a.m. and was first in line, and the line grew slowly until about 9 a.m., when it began to grow faster. He said that summer vacations and the presence of two other Apple stores in the area probably reduced the turn-out.

a_frontat630

front of the store at 6:30 a.m.

b_frontline

the start of the waiting line

c_sidelogo

the store has a back-lit logo around the
side of the store

d_windowwash e_powerbooks

several persons used their laptops while
waiting for the grand opening

f_aroundthecorner

the line wound around the mall

g_downthewall h_handouts

a salesperson from an adjacent store
handed out merchandise samples

j_longline
k_longline2 m_doorsopen

as the doors were first opened for the
grand opening

n_comingin

the first persons come into the store

p_ronjohnson

Sr. V-P Retail Ron Johnson applauds
as customers first enter the store

q_minigeniusbar

check the wall graphics behind the check-out
counter at the rear of the store

r_stacksofipods

a stack of iPod Minis, iPods and
Airport Express devices

s_ipodsbehind t_tshirt

several customers wore vintage Apple
T-shirts to the grand opening