The store was installed inside a building erected in 1898, and the former site of the Hanover Chapel (1832-1896). The building's architects preserved the building's original façade, according to British preservation laws. But Apple took the preservation one step further by carefully integrating its logo and brand features into the existing storefront.

Four large white, back-lit Apple logos are the most obvious feature, and so is the black-and-white banner hanging over the former main entrance. The use of a mezzanine-like second floor creates a sweeping view of the store from the front windows. Without a skylight, California architect Peter Bohlin used a sculpted metal fixture, back-lit with bluish light, over the glass staircase to mimic the stairs and provide a feeling of open sky (he noted at the press event there is no skylight).

Without a doubt, it's the most spectacular store in Apple's chain, both because of the carefully renovated features of this old building, and also because of the wide open design of the interior. Like many other stores, this one simply cannot be ignored by passersby--it has to be investigated fully!

Check the photos below for many more features and architectural details.