Apple Store Planogram Example

Apple performs extensive research on the best way to market its products at retail stores, including which products, where they're located, to what they're connected (camera, printer, etc.), and the related brochure racks and price posters. Apple's headquarters retail team then creates mock-ups of the store layout, and documents it with a diagram or blueprint that's traditionally called a planogram within the retail industry.

The planogram sets out the location and type of every object within the retail store, to insure it follows the company's intended design, and in turn takes advantage of any sales and marketing research the company has performed.

Apple's planograms are very complete, but fall far short of those used by some retailers who stock thousands of different products from hundreds of different providers, and who use complex software programs to design display space and track products. Despite their relative simplicity, Apple's planograms are very comprehensive in showing each and every object on the various tables and shelves of the retail stores.

The following is an representative example of one page from an Apple planogram, showing table TB-01. The table is designed to display four laptops and two iPods, with associated literature racks and cables. There is one page for each of the tables or islands, the wall-mounted display shelves, and each section of software shelving. Most likely Apple's product designations include the product number so employees can be sure they're placing the correct products out for display.