MacSource Reseller Store - Prague

The Czech Republic is one of the fastest growing economies of eastern Europe, so it's not surprising that the market for Apple products is also increasing. The MacSource store recently opened in the capitol of Prague, showcasing Apple's iPods and Macintosh computers. These photos show how the store provides Czech citizens with much of Apple's retail experience--without the glass cube.

The MacSource store is located on the ground floor of a multi-story building in downtown Prague. Notice the huge windows that give a full view inside the store.

The store appears to be heavily stocked, at least with smaller items, and especially those that are iPod-related. The furniture is white plastic or painted wood.

The store has a second level with a presentation theater.

Another view of the main floor showing the white display furniture and (locked) black-painted product display cases against the wall.

A view to the entrance of the store showing the ceiling lights, the display counters with under-storage, and the large display windows.

A view of the store at night, showing the excellent visibility of the interior, the Apple signage (and corner-mounted logos), and the upstairs theater.