Phone Window Displays

Late on the night of June 21, 2007 store employees installed new window displays in all windows (one or two, depending upon the store) for the debut of the iPhone on June 29th. The display consisted of an oversized iPhone model with a working display, constructed of plastic and an LCD TV screen, powered by a Mac Pro computer. The model is suspended in front of a white background, with a black Apple logo and word "iPhone," along with "Coming June 29th."

Thanks to Cedric for these photos of the construction of the window display.

The iPhone model is suspended in the window by cables, and mimics an actual iPhone
operation. The video display is provided by an LCD TV within the plastic shell. Power
and video connections run from the bottom of the model.

The power cable is routed directly down into an AC outlet at the bottom of the
display window. The DVI video cable is routed to the side wall, and then to a
Mac Pro desktop dedicated to generate the video being displayed on the model.

The back of the iPhone model realistically mimics the real iPhone. Notice the power
cable connection on the floor. The model is suspended by cables running from the
ceiling to the floor, and attached at four points on the model.

The video cable is routed directed to the wall, then to the Mac Pro located beneath
the front wall display counter.

The back of the window display Mac Pro, showing the video cable and AC connections.
An AC outlet on the wall provides power to the computer.