Yearly & Quarterly Financial Results The following charts and graph show Apple Computer's overall and Retail Segment financial results for the period since stores were first opened in May 2001. The results are based on the fiscal year, which basically ends Sept. 30th. Also read my summaries of the financial results and the quarterly conference calls with financial analysts. Yearly Results   2001 2002 2003 2004 2005 sales - all segments $5.373 billion $5.742 billion $6.207 billion $8.279 billion $13.93 billion profit (loss) - all segments ($25 million) $65 million $69 million $266 million $1.328 billion sales - Retail segment $19 million $283 million $621 million $1.185 billion $2.350 billion profit (loss) - Retail segment not reported ($22 million) ($5 million) $39 million $151 million total store visitors   2.25 million 13.9 million 25.2 million 50.7 million stores during year * 27 13 25 21 38 capital expenditures - retail     $92 million $100 million $132 million retail lease square-feet       660,000 s.f. 902,000 s.f. Retail manufacturing profit #       $213 million $435 million   2006 2007 2008 2009 sales - all segments $19.31 billion $24.0 billion $32.47billion $36.537 billion profit (loss) - all segments $ 1.989 billion $3.496 billion $4.84 billion $5.704 billion sales - Retail segment $3.359 billion $4.115 billion $6.31 billion $6.577 billion profit (loss) - Retail segment $198 million $573 million $1.33 billion $1.392 total store visitors 81.1 million 102.4 million 146.8 million 170.3 million stores during year * 41 32 54 26 capital expenditures - retail $200 million $294 million $389 million   retail lease square-feet   Retail manufacturing profit # $663 million # the excess of the Retail segment’s cost of sales over the Company’s standard cost of sales for products sold through the Retail segment. Reporting of this figure stopped with the 3rd quarter of fiscal 2007, and the revenue was added to the overall profit/loss figure.

Annual Report 2008 (pdf) Latest financial report (pdf)

Quarterly Results

The first retail store opened during the first quarter of 2001, but sales and other figures were included in the "Other net sales" segment,
and weren't fully reported until the 4th quarter of 2001. The Retail segment sales have generally increased each quarter, and the segment's
profit/loss line has slowly crept upward, interrupted by a few "hiccups." The retail segment experienced its first profit in the 4th quarter of fiscal 2003,
and reached its highest sales in Q1 2009. Download (pdf) a copy of this chart here.

Accounting Change: Prior to Q3 2007, Apple stated its Retail Segment profit/loss according to how much money the operation makes above expenses, based on paying the same amount as other ordinary retailers for merchandise (authorized resellers). Apple states its "manufacturing profit" as the additional amount of money made as profit based on the wholesale cost of items "sold" to its own retail stores, less the manufacturing costs. Starting with the third quarter of 2007, Apple no longer uses that accounting policy, but basically reports all revenue it generates based on actual costs. Apple also changed its policies for revenue accounting for AppleCare and .Mac products. Previously, sales of AppleCare and .Mac were taken as revenue immediately upon sale. Under these rules, Apple will account for the revenue over the life of the agreements, usually two years for AppleCare and one year for .Mac service.

In the first quarter of fiscal 2010 Apple adopted new rules: Revenue for the iPhone and certain other products would be posted immediately, instead of over a two-year period. Apple also issued retroactive quarterly reports to reflect this accounting change. The change doesn't actually increase or decrease revenues, profit, etc. Instead, it will re-distribute the income for the periods when the products (iPhones) actually were sold. Check the company's Web site for copies of these reports.

These charts show the Retail Segment's performance since 2001, although some figures weren't reported each quarter. These are current through Q1 2010 ending Dec. 31, 2009.