Samsung Version of Apple’s Stores
Over the years, many have taken pot shots at Apple’s retail stores, ridiculing their design and alleged pretentiousness. “The Simpsons” TV series has spotlighted the stores, along with dozens of YouTube videos. But none of Apple’s competitors has taken on the stores until now. In 2011 Samsung used Apple’s retail chain as a vehicle to promote their latest smartphone. During the TV commercial they show an unknown competitor’s stores in various locations around the country, where new smartphone buyers have formed waiting lines. It’s clear in the commercial that the stores and smartphones were intended to be the iPhone and Apple.
The waiting line demographics are particularly odd, and so are the depictions of Apple stores in San Francisco and New York City. Inside the store, and behind iPhone app icons displayed in the store windows, employees in lime-green T-shirts wander around product display tables.
Watch the video for the dynamics of the waiting line dialog.
By the way, the New York location in the commercial, and probably other store sets, were videotaped along James Stewart Avenue in the Universal Studios (S. Calif.) back-lot. See the photos below as proof.
universal studios map
View Samsung’s Version of an Apple Store in a larger map