European Apple Store Tour – 2014
In mid-April 2014 legendary tech writer Phillip Elmer-DeWitt set off on a tour of the European Apple retail stores, both documenting their history in his stories and also counting visitors to provide some measure of their popularity. He posted a series of stories on Fortune.com documenting his adventure:
Paris – The Opéra store was the former Bank of Italy, and has been transformed into an Apple store while retaining many of the original features.
Berlin – The Kurfürstendamm store is more modern, but the accompanying staircase and Briefing Room retain all of the original movie theater features.
Amsterdam – The Amsterdam store has more “sweet spots” than any other store, with a skylight, white-framed windows and a balcony.
London – The Covent Garden store is a maze of amazing spaces on (at least) three levels. Old and new are mixed together, with views between each level.
Barcelona – The Passeig de Gràcia store retains the original exterior architecture, but bumps up the interior to Apple’s modern design.