European Apple Store Tour – 2014

In mid-April 2014 legendary tech writer Phillip Elmer-DeWitt set off on a tour of the European Apple retail stores, both documenting their history in his stories and also counting visitors to provide some measure of their popularity. He posted a series of stories on Fortune.com documenting his adventure:

Paris – The Opéra store was the former Bank of Italy, and has been transformed into an Apple store while retaining many of the original features.

Berlin – The Kurfürstendamm store is more modern, but the accompanying staircase and Briefing Room retain all of the original movie theater features.

Amsterdam – The Amsterdam store has more “sweet spots” than any other store, with a skylight, white-framed windows and a balcony.

London – The Covent Garden store is a maze of amazing spaces on (at least) three levels. Old and new are mixed together, with views between each level.

BarcelonaThe Passeig de Gràcia store retains the original exterior architecture, but bumps up the interior to Apple’s modern design.