The grand opening of the Upper West Side (NYC) retail store has been scheduled for Saturday, November 14th at 10 a.m. The store’s Web site repeats the theme of the red velvet curtain currently covering the glass façade of the store. Previous Manhattan stores have opened on Fridays at 6 p.m., it’s not clear why Apple chose this day of the week and time.
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Maybe they don’t want to contribute to New York School System truancy :)
Love the curtain rising graphics!
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Apple chose this day of the week and time…
Because i’ll be stateside and in NYC! woohoo i can go to a US store launch.
I have been the 2 Manchester store openings in the UK, but i’m ready for some yankee action! It’s my first time over the pond and i cant wait! This store opening has really made it for me!
My girlfriend wasnt happy when i mentioned an overnight camp out.. .so i think it will be a early morning alarm call instead.
Have you guys any tips?
I passed by the store this past Sunday and construction workers had the front door open a bit and I was able to see a little of the interior. All of the light boxes were in place.
When it was first reported that the store was “one story above ground and x below”, I didn’t quite believe it because it’s a tall building. But peaking inside, it is just one story above ground: one very brightly lit story that must be at least 30 feet tall and looks like it’s going to be a modern cathedral to all things Apple. Aside from the fact that it probably won’t have a presentation theatre like the Soho store has, I think this is probably going to be the nicest NYC Apple store. When the covering comes down off of the glass, I think it’s really going to be spectacular – more spectacular than the Fifth Avenue cube because it looks into the store, not just the elevator and stairway.
But having said all that, I still don’t personally understand why anyone would wait on line for X hours in the cold to get into the store on opening day…it’s not like they’re selling product for half price or anything. Is a t-shirt that worth it? But different strokes…
