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	<title>Comments on: Microsoft Opening Contrived, Store Lacks Depth</title>
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	<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/</link>
	<description>news and information about Apple Inc.&#039;s retail stores</description>
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		<title>By: Redgum</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32645</link>
		<dc:creator>Redgum</dc:creator>
		<pubDate>Thu, 12 Nov 2009 02:22:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32645</guid>
		<description>I&#039;m really amused at the unmasked hostility towards Microsoft in this article. Although I suppose it&#039;s not unusual for fan clubs and fanfare to sprout its often ugly head with much to do over little else than factions - it&#039;s the old Ford -vs.- Chevy hijinx.

I mean really - do you get worked up over the almost identical look and feel of a pair of jeans? The blatant copying, duplication of features and outright theft of IP in the car industry? Sportswear? Restaurants?

What is it about Apple that makes you so endeared and blinded to their own plagiarization of everything from the GUI to the chipsets? 

Good retail design is good retail design.

It&#039;s just that - a retail store. Nothing to foam or forment and get your panties into a twist over. Seriously, consider actually looking into the retail industry - check out how many stores are copying each other&#039;s layouts and designs. Wow. Not really news.

And the negativity about school attendance loss - please, most of us aren&#039;t idiots.

Try being less left-handed sometime. :-)</description>
		<content:encoded><![CDATA[<p>I&#8217;m really amused at the unmasked hostility towards Microsoft in this article. Although I suppose it&#8217;s not unusual for fan clubs and fanfare to sprout its often ugly head with much to do over little else than factions &#8211; it&#8217;s the old Ford -vs.- Chevy hijinx.</p>
<p>I mean really &#8211; do you get worked up over the almost identical look and feel of a pair of jeans? The blatant copying, duplication of features and outright theft of IP in the car industry? Sportswear? Restaurants?</p>
<p>What is it about Apple that makes you so endeared and blinded to their own plagiarization of everything from the GUI to the chipsets? </p>
<p>Good retail design is good retail design.</p>
<p>It&#8217;s just that &#8211; a retail store. Nothing to foam or forment and get your panties into a twist over. Seriously, consider actually looking into the retail industry &#8211; check out how many stores are copying each other&#8217;s layouts and designs. Wow. Not really news.</p>
<p>And the negativity about school attendance loss &#8211; please, most of us aren&#8217;t idiots.</p>
<p>Try being less left-handed sometime. :-)</p>
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		<title>By: Obama Pacman</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32643</link>
		<dc:creator>Obama Pacman</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:22:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32643</guid>
		<description>@Jason

The burner is listed in the article in the table.

99.9% of the same DNA? You obviously don&#039;t do much research. Check the following article to see what Fortune says about Apple&#039;s retail store.

While this article compares the construction of the stores, you might want to check out Microsoft&#039;s prior FAILED attempt at a retail store (without Apple Stores to copy), and MS&#039;s intentions with their new store:
http://obamapacman.com/2009/10/microsoft-tries-to-copy-apple-store-scottsdale-az-store-opening-reveals-extent-of-blatant-plagiarism/

Apple&#039;s innovation is bringing elements that wasn&#039;t used for technology sales and making it work.

Yes Apple doesn&#039;t have all the answers, and there are always room for improvement, but it&#039;s sad to see MS thinking Apple&#039;s way is the only way to make it work.</description>
		<content:encoded><![CDATA[<p>@Jason</p>
<p>The burner is listed in the article in the table.</p>
<p>99.9% of the same DNA? You obviously don&#8217;t do much research. Check the following article to see what Fortune says about Apple&#8217;s retail store.</p>
<p>While this article compares the construction of the stores, you might want to check out Microsoft&#8217;s prior FAILED attempt at a retail store (without Apple Stores to copy), and MS&#8217;s intentions with their new store:<br />
<a href="http://obamapacman.com/2009/10/microsoft-tries-to-copy-apple-store-scottsdale-az-store-opening-reveals-extent-of-blatant-plagiarism/" rel="nofollow">http://obamapacman.com/2009/10/microsoft-tries-to-copy-apple-store-scottsdale-az-store-opening-reveals-extent-of-blatant-plagiarism/</a></p>
<p>Apple&#8217;s innovation is bringing elements that wasn&#8217;t used for technology sales and making it work.</p>
<p>Yes Apple doesn&#8217;t have all the answers, and there are always room for improvement, but it&#8217;s sad to see MS thinking Apple&#8217;s way is the only way to make it work.</p>
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		<title>By: Jacob</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32595</link>
		<dc:creator>Jacob</dc:creator>
		<pubDate>Fri, 06 Nov 2009 08:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32595</guid>
		<description>I went by the store today. I was surprised about the product mix. I was expecting a greater Zune presence but the store was really about laptops.</description>
		<content:encoded><![CDATA[<p>I went by the store today. I was surprised about the product mix. I was expecting a greater Zune presence but the store was really about laptops.</p>
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		<title>By: Bubba</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32592</link>
		<dc:creator>Bubba</dc:creator>
		<pubDate>Fri, 06 Nov 2009 01:25:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32592</guid>
		<description>Pirate, you obviously don&#039;t know Jerry. He is a great guy and a great leader.</description>
		<content:encoded><![CDATA[<p>Pirate, you obviously don&#8217;t know Jerry. He is a great guy and a great leader.</p>
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		<title>By: Jason</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32570</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 05 Nov 2009 05:05:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32570</guid>
		<description>I&#039;m a big fan of Apple retail and some Apple products, but I&#039;m not zealous enough that I don&#039;t see the significant opportunities that Apple has for improvement (like virtually all companies).

I&#039;m also a big fan of ifoAppleStore and find your content very insightful and valuable, but I was quite disappointed with this article.  It would have been fine if you skipped covering the MS store.  But since you choose to do it, you should have done so up to your usual standards.

Is it really an important point that promotional concert may or may not have encouraged some truancy?  I&#039;ve never seen an article about the far larger negative impact to US productivity during a Steve Jobs keynote or an IPhone phone launch.  Given how many more kids are in line for significantly longer periods of time for every Hanna Montana Concert, I can only assume you consider her to be public enemy #1?  It just seems irrelevant to the article.

Also the Apple vs. Microsoft chart is just silly.  Use your exact same criteria and add a third column for the GAP and I think you&#039;ll be embarrassed.  Unless your point is that all retail from the very best to the very worst share 99.9% of the same DNA, much like humans.

Also, you guys did a disappointing job covering the store in anything but superficial detail.  I.E.  I found the video wall (which you at least mentioned) to be quite impressive, to me it was the major architectural element of the store and quite distinctive from anything Apple does.  

You mentioned the Surface units, which I&#039;d give a mixed reviews.  They seem to be a cool novelty which people are fascinated by, but the apps on them were totally disjointed from the retail store, and didn&#039;t really seem to add anything to the shopping experience.

You didn&#039;t mention that in addition to merchandising physical software, the store featured digital software distribution with the ability to burn a deep catalog of titles onto physical media.  You didn&#039;t mention the Skin-It zone with the ability to make all kinds of custom physical and digital enhancements for various CE devices, some of which (wallpapers, screen savers, ring tones, etc..) were exclusive for retail shoppers. 

You could have legitimately made some more critical comments about other aspects of the execution.  I.E.  While not atypical for a new retailer, I thought the stores just felt not quite ready.  I.E.  Staff was &quot;mostly&quot; trained, the experiences &quot;mostly&quot; worked, etc...  Apple has the benefit of a much more stable/established execution model for their stores, but on day one of a new Apple store opening, I find things to be pretty rock solid.

Anyway, I really appreciate your writing, and I hope the coverage of these stores is a bit of an anomaly for you.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a big fan of Apple retail and some Apple products, but I&#8217;m not zealous enough that I don&#8217;t see the significant opportunities that Apple has for improvement (like virtually all companies).</p>
<p>I&#8217;m also a big fan of ifoAppleStore and find your content very insightful and valuable, but I was quite disappointed with this article.  It would have been fine if you skipped covering the MS store.  But since you choose to do it, you should have done so up to your usual standards.</p>
<p>Is it really an important point that promotional concert may or may not have encouraged some truancy?  I&#8217;ve never seen an article about the far larger negative impact to US productivity during a Steve Jobs keynote or an IPhone phone launch.  Given how many more kids are in line for significantly longer periods of time for every Hanna Montana Concert, I can only assume you consider her to be public enemy #1?  It just seems irrelevant to the article.</p>
<p>Also the Apple vs. Microsoft chart is just silly.  Use your exact same criteria and add a third column for the GAP and I think you&#8217;ll be embarrassed.  Unless your point is that all retail from the very best to the very worst share 99.9% of the same DNA, much like humans.</p>
<p>Also, you guys did a disappointing job covering the store in anything but superficial detail.  I.E.  I found the video wall (which you at least mentioned) to be quite impressive, to me it was the major architectural element of the store and quite distinctive from anything Apple does.  </p>
<p>You mentioned the Surface units, which I&#8217;d give a mixed reviews.  They seem to be a cool novelty which people are fascinated by, but the apps on them were totally disjointed from the retail store, and didn&#8217;t really seem to add anything to the shopping experience.</p>
<p>You didn&#8217;t mention that in addition to merchandising physical software, the store featured digital software distribution with the ability to burn a deep catalog of titles onto physical media.  You didn&#8217;t mention the Skin-It zone with the ability to make all kinds of custom physical and digital enhancements for various CE devices, some of which (wallpapers, screen savers, ring tones, etc..) were exclusive for retail shoppers. </p>
<p>You could have legitimately made some more critical comments about other aspects of the execution.  I.E.  While not atypical for a new retailer, I thought the stores just felt not quite ready.  I.E.  Staff was &#8220;mostly&#8221; trained, the experiences &#8220;mostly&#8221; worked, etc&#8230;  Apple has the benefit of a much more stable/established execution model for their stores, but on day one of a new Apple store opening, I find things to be pretty rock solid.</p>
<p>Anyway, I really appreciate your writing, and I hope the coverage of these stores is a bit of an anomaly for you.</p>
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		<title>By: Brian</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32552</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Tue, 03 Nov 2009 16:59:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32552</guid>
		<description>Your chart entry on &quot;priority service plan&quot; is misleading. Apple offers both ProCare which is priority service at the Genius Bar for 3 systems at 99/year. They also offer the extended service and support plan (hardware replacement) from AppleCare on new items, which varies in price from $39 to $349, depending on the product covered. Is the $249 price you list an average or what? If &quot;priority service&quot; in the Microsoft Store is an Answer Bar service, than Apple has a similar offering at the exact price.</description>
		<content:encoded><![CDATA[<p>Your chart entry on &#8220;priority service plan&#8221; is misleading. Apple offers both ProCare which is priority service at the Genius Bar for 3 systems at 99/year. They also offer the extended service and support plan (hardware replacement) from AppleCare on new items, which varies in price from $39 to $349, depending on the product covered. Is the $249 price you list an average or what? If &#8220;priority service&#8221; in the Microsoft Store is an Answer Bar service, than Apple has a similar offering at the exact price.</p>
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		<title>By: Pirate</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32548</link>
		<dc:creator>Pirate</dc:creator>
		<pubDate>Tue, 03 Nov 2009 04:31:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32548</guid>
		<description>Wow, I respected Microsoft for hiring Michael Forest, a very talented leader.  I was pleased to see they went after awesome managers like Cheryl Hibbard.  But I was SHOCKED to see Jerry Roberts on the team.  What a horrible, backstabbing, untalented failure.  You can do a lot of things right and then one bad egg can ruin it.  If you don&#039;t believe me, ask Jerry&#039;s old region at Apple.  FAIL.</description>
		<content:encoded><![CDATA[<p>Wow, I respected Microsoft for hiring Michael Forest, a very talented leader.  I was pleased to see they went after awesome managers like Cheryl Hibbard.  But I was SHOCKED to see Jerry Roberts on the team.  What a horrible, backstabbing, untalented failure.  You can do a lot of things right and then one bad egg can ruin it.  If you don&#8217;t believe me, ask Jerry&#8217;s old region at Apple.  FAIL.</p>
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		<title>By: chris f</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32546</link>
		<dc:creator>chris f</dc:creator>
		<pubDate>Mon, 02 Nov 2009 23:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32546</guid>
		<description>haha, you must have nothing better to do than troll the internet with idiotic comments. oh yeah, and im ROFLOL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!</description>
		<content:encoded><![CDATA[<p>haha, you must have nothing better to do than troll the internet with idiotic comments. oh yeah, and im ROFLOL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!</p>
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		<title>By: myname</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32544</link>
		<dc:creator>myname</dc:creator>
		<pubDate>Mon, 02 Nov 2009 21:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32544</guid>
		<description>You people must have nothing better to do thant chronicle the opening of a retail store.  ROFL!</description>
		<content:encoded><![CDATA[<p>You people must have nothing better to do thant chronicle the opening of a retail store.  ROFL!</p>
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		<title>By: ??</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32536</link>
		<dc:creator>??</dc:creator>
		<pubDate>Sun, 01 Nov 2009 21:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32536</guid>
		<description>More likely manufacturers will pay to have their products highlighted.</description>
		<content:encoded><![CDATA[<p>More likely manufacturers will pay to have their products highlighted.</p>
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		<title>By: R</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32535</link>
		<dc:creator>R</dc:creator>
		<pubDate>Sun, 01 Nov 2009 21:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32535</guid>
		<description>They have to be getting kickbacks from HP and other vendors to highlight their hardware.

It will be interesting to see whether the stores keep generating any interest.  If it takes several years for them to announce their next non-crap OS, they may be in trouble.  The hardware makers are already everywhere.  Why go to one of these stores when you can grab the same thing down the street, likely cheaper?</description>
		<content:encoded><![CDATA[<p>They have to be getting kickbacks from HP and other vendors to highlight their hardware.</p>
<p>It will be interesting to see whether the stores keep generating any interest.  If it takes several years for them to announce their next non-crap OS, they may be in trouble.  The hardware makers are already everywhere.  Why go to one of these stores when you can grab the same thing down the street, likely cheaper?</p>
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		<title>By: Jose</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32534</link>
		<dc:creator>Jose</dc:creator>
		<pubDate>Sun, 01 Nov 2009 20:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32534</guid>
		<description>Are they selling laptop computers here? What criteria do they use to determine their product mix in regards to brands?  Seems weird that they would enter retail of hardware when the profit margins are so low. I know that their ultimate goal is to sell software and software services but if they are not offering repair service then most visits to their &quot;Answers&quot; desk are not the last stop for the consumer.

That said, I guess the best thing about this for Windows consumers is that they will finally be able to actually go to a store and find laptops, Zunes, etc., that are actually turned on and have access to working, full-featured versions of Windows 7 and the internet, etc. I cant tell you how many times I&#039;ve tried to explore the Zune only to find a non-operating device at Staples or Best Buys. Nothing ever works.

Office Depot, Best Buys, Staples and all of the other retailers need to realize that customers want to use and test drive a product before they purchase. So what f people come into a store and check their email or an eBay auction? It&#039;s not like anyone is going to park themselves in a store and run a business from Aisle 5.</description>
		<content:encoded><![CDATA[<p>Are they selling laptop computers here? What criteria do they use to determine their product mix in regards to brands?  Seems weird that they would enter retail of hardware when the profit margins are so low. I know that their ultimate goal is to sell software and software services but if they are not offering repair service then most visits to their &#8220;Answers&#8221; desk are not the last stop for the consumer.</p>
<p>That said, I guess the best thing about this for Windows consumers is that they will finally be able to actually go to a store and find laptops, Zunes, etc., that are actually turned on and have access to working, full-featured versions of Windows 7 and the internet, etc. I cant tell you how many times I&#8217;ve tried to explore the Zune only to find a non-operating device at Staples or Best Buys. Nothing ever works.</p>
<p>Office Depot, Best Buys, Staples and all of the other retailers need to realize that customers want to use and test drive a product before they purchase. So what f people come into a store and check their email or an eBay auction? It&#8217;s not like anyone is going to park themselves in a store and run a business from Aisle 5.</p>
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		<title>By: soco facts</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32532</link>
		<dc:creator>soco facts</dc:creator>
		<pubDate>Sun, 01 Nov 2009 15:59:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32532</guid>
		<description>&quot;Check your facts ... Saddleback has 117,000 students compared to Capistrano&#039;s 51,000, so the opportunity for Saddleback students to be represented in the line seems greater, both in number and proximity to the store.&quot;?

Hey fact expert, sounds like you&#039;re the one who needs to do some research. Saddleback has less than Capo&#039;s 51,000 students by several thousand and the MV Mall is geographically deeper inside Capo than Saddleback. So your numbers and proximity argument fails on both counts.</description>
		<content:encoded><![CDATA[<p>&#8220;Check your facts &#8230; Saddleback has 117,000 students compared to Capistrano&#8217;s 51,000, so the opportunity for Saddleback students to be represented in the line seems greater, both in number and proximity to the store.&#8221;?</p>
<p>Hey fact expert, sounds like you&#8217;re the one who needs to do some research. Saddleback has less than Capo&#8217;s 51,000 students by several thousand and the MV Mall is geographically deeper inside Capo than Saddleback. So your numbers and proximity argument fails on both counts.</p>
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		<title>By: Micky</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32530</link>
		<dc:creator>Micky</dc:creator>
		<pubDate>Sun, 01 Nov 2009 05:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32530</guid>
		<description>Steve, you have on valid point in terms of market share. But if we look at that in terms of the success of the MS store opening vs that of an Apple Store opening, take a look at the number of people who showed up for the MS store. Shouldn&#039;t there be even more people? Even more excitement if over 90% of the market uses a MS Windows PC? To what extent to PC users need or care to visit this store? That remains to be seen.</description>
		<content:encoded><![CDATA[<p>Steve, you have on valid point in terms of market share. But if we look at that in terms of the success of the MS store opening vs that of an Apple Store opening, take a look at the number of people who showed up for the MS store. Shouldn&#8217;t there be even more people? Even more excitement if over 90% of the market uses a MS Windows PC? To what extent to PC users need or care to visit this store? That remains to be seen.</p>
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		<title>By: chris f</title>
		<link>http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/comment-page-1/#comment-32528</link>
		<dc:creator>chris f</dc:creator>
		<pubDate>Sun, 01 Nov 2009 01:21:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5954#comment-32528</guid>
		<description>hmm.. interesting stuff steve. the ONLY thing micro$oft is actually good at is milking its near-monopoly. they cant even copy apple and do it right. its pretty sad.</description>
		<content:encoded><![CDATA[<p>hmm.. interesting stuff steve. the ONLY thing micro$oft is actually good at is milking its near-monopoly. they cant even copy apple and do it right. its pretty sad.</p>
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