Apple has pulled back the curtain on its next New York City store at 67th and Broadway, hinting that the grand opening may be soon and revealing the store’s official name. In a photo posted by Cnet, the plastic covering over the expansive glass façade now carries a deep red, velvet theater curtain motif, with the lower left side of the curtain pulled back slightly to reveal, “Opening soon.” Beneath that is the notation, “Apple Store Upper West Side.” The theater curtain reference is to the nearby Lincoln Center for the Performing Arts, a multi-venue organization that hosts music, opera, theater, dance and multi-media events just two blocks south of the Apple store. During a conference call with financial analysts last week, Apple CFO Peter Oppenheimer confirmed the store would open during November. He also confirmed the opening of the Louvre (Paris) store in November, and that store’s construction barricade has also sprouted the notation “Soon” in French.
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{ 2 comments… read them below or add one }
The Cnet article uses one of your photos. Why can’t you repost their photo (with credit) here?
I walk by this new store every day. I am so psyched! No more running down to the crowded 5th Avenue store. From what I can see, there are staff working there till late hours. Watching it built from the beginning, one could see that the construction on these stores is magnificently detailed, like a jewel box. The almost transparent glass storefront extends along the sidewalk to a very sharp corner. I think this is what is missing in the projected renderings.
Even though it is small in comparison to the sky scraping residential buildings around here, it will be a unique and welcome addition to the neighborhood for years to come. This is solid, beautiful modern architecture at it’s best.
Release the curtains!