Remodel Trades Black Metal for Shiny Steel

Visitors to the Keystone Crossing retail store in Indianapolis may walk right by the corner location, after a remodel made a dramatic change in the storefront—the imposing black metal siding and back-lit logo are gone, replaced with an expansive display window and shiny stainless steel. The make-over is part of an on-going series of store updates, some to refresh the interior design and others to standardize the storefront’s visual presence. In this case the Keystone store opened as #44 in November 2002, and embodied all the classic store features: Corian display tables, glass partitions, wood floor, and the distinctive black exterior with a narrow doorway. The just-finished remodel left the store with a frame of bright stainless steel surrounding a wide glass storefront, two rows of wood display tables, and a rear-located Genius Bar. The wood floor and narrow glass partitions were retained. The remodel also retained the back-lit logo on the exterior side wall, only this time framed in stainless steel. See photos after the break.

Thanks to Bogard for these post-remodel photos. First, here’s what the storefront looked like when it opened. The doorway is rather narrow, and while the black metal is dramatic, it’s also…well, depressing.