Microsoft has confirmed the precise locations of its future Scottsdale (Ariz.) and Mission Viejo (S. Calif.) retail stores, and posted photos showing the construction barricades painted white and sporting various product logos and the new retail trademark. As reported here last week, the store inside Scottsdale Fashion Square will be in space #1288 (pdf), a 60-foot wide space on the lower level, about midway in the mall. The Mission Viejo store will be in a 75-foot wide space (pdf) just off the mall’s main atrium. The company announced the malls last week, and earlier this week posted job listings for employees to staff the stores.
Here is the future store space at The Shops at Mission Viejo.
Below is the store at the space at the Scottsdale Fashion Square.
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{ 12 comments… read them below or add one }
This is so absolutely laughable. Look at the products listed on the barrier: Zune, Bing, Windows, Microsoft Office, Xbox. What a lineup of droll & shoddy products designed to put any human being into a coma immediately upon contact with them.
Nothing for anyone to get excited about. It feels like not even the people creating these stores are excited, this is so dull. I’d have loved to sit in on the meeting where they created the logo to help the customer stand in the doorway and ask “so WTF is this?”. Apple Stores are instantly identifiable – by an Apple. This looks like a symbol for the mall’s waiting area for lost kids.
What bugs me is that the reason Apple Stores are so busy is bc they offer free high-speed Internet. How will MS offer such a draw to fill its stores wihout every machine being filled with viruses, spyware, malware and the other inevitable sufferings of the MS customer?
Is anyone else sick of Winblows news on this site? I realize that this is devoted to Apple retail as a whole, and competitors are a major part of that, but is there NO Apple retail news as of late? Any construction updates? News? Stores? Job listings? MS is going to do their thing, and when it opens I will be interested to see how well or not it’s implemented, but until then, posting boing job positions doesn’t seem like the biggest news ever.
-Brian
Ouch! Part of covering Apple retail really is covering Microsoft’s plans. No gettin’ around that. As for news, after five years, I’ve come to roll with the times–some weeks I’m overwhelmed with news, and other weeks nothing is happening…no, really, nothing. We’re in a period of remodeling, which Apple tries to do when it’s quiet. So, we’ll all just have to wait until some “new” news breaks.
Am I the only feeling like the photos look fake? Some logos on the second one feel out of perspective, and some weird square around all of them on both…
1) apple store yorkdale is closed now for renovations?
and
i bet $100
in a year.. this store will close.. and apple will take over the space
The logos in the second photo do look wrong, but the reasons are probably innocent – the second photo was overexposed and blew out the logos, so the intrepid photographer added ‘em back in, but their skill level in their photoeditor was not so good.
This doesn’t bode well for MSFT. They’re not really going to go through with this are they? What are they building in there?
Strip mall roulette: I give it a couple years, before the initiative quietly disappears.
Marco: “Strip mall roulette: I give it a couple years, before the initiative quietly disappears.”
Yup. Well said.
Cool! I want an opening day t-shirt.
Should be worth something after MS bites the BigOne.
The store already looks pretty poor compared to Apple’s monolithic “coming soon” store fronts. I was initially surprised to see that those Microsoft logos were stuck on top of a slightly off-white board, but on closer inspection it appears those Microsoft brand logos have been put on in Photoshop.
It’s a little deceiving as I assumed Microsoft had plastered their new store front with a ton of silly brand logos before even opening, but they may have done a relatively good job (for Microsoft) if all that’s really on that board is the big-ass Microsoft retail logo.
Either way, even if they get customers in the door, this whole initiative is just going to prove how superior Apple’s products are.
uhm
whats next
locations inside walmarts?
Just make sure your iPod will not explode in your face :)