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	<title>Comments on: New Zurich Store Revealed&#8211;Unique!</title>
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	<description>news and information about Apple Inc.&#039;s retail stores</description>
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		<title>By: Nueva Apple Store en Zürich</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31464</link>
		<dc:creator>Nueva Apple Store en Zürich</dc:creator>
		<pubDate>Wed, 03 Jun 2009 08:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31464</guid>
		<description>[...] Visto en: ifoAppleStore.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Visto en: ifoAppleStore.com [...]</p>
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		<title>By: caixaalta72pt &#124; João Gomes</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31417</link>
		<dc:creator>caixaalta72pt &#124; João Gomes</dc:creator>
		<pubDate>Thu, 28 May 2009 11:06:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31417</guid>
		<description>[...] It’s a nice and noteworthy event when Apple, a company which, although paying a big deal of attention to detail in the design of its visual and graphic communication as well as of its products, rarely steps out of the comfort zone defined by all its branding guidelines, finally takes the plunge and pays an audacious tribute to the graphic modernists and hence to the movement which made Apple’s aesthetics even possible in the first place. [...]</description>
		<content:encoded><![CDATA[<p>[...] It’s a nice and noteworthy event when Apple, a company which, although paying a big deal of attention to detail in the design of its visual and graphic communication as well as of its products, rarely steps out of the comfort zone defined by all its branding guidelines, finally takes the plunge and pays an audacious tribute to the graphic modernists and hence to the movement which made Apple’s aesthetics even possible in the first place. [...]</p>
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		<title>By: Monday Morning News &#124; MacTalk Australia</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31393</link>
		<dc:creator>Monday Morning News &#124; MacTalk Australia</dc:creator>
		<pubDate>Sun, 24 May 2009 21:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31393</guid>
		<description>[...] Switzerland got it&#8217;s second Apple store this weekend, in Bahnhofstrasse, Zurich. It&#8217;s a pretty snazzy shop, which has a subterranean level, the only one besides the famous Fifth Avenue store in New York. ifoAppleStore has more info, as well as links to plenty of pictures and stuff. [...]</description>
		<content:encoded><![CDATA[<p>[...] Switzerland got it&#8217;s second Apple store this weekend, in Bahnhofstrasse, Zurich. It&#8217;s a pretty snazzy shop, which has a subterranean level, the only one besides the famous Fifth Avenue store in New York. ifoAppleStore has more info, as well as links to plenty of pictures and stuff. [...]</p>
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		<title>By: Jon Moss</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31369</link>
		<dc:creator>Jon Moss</dc:creator>
		<pubDate>Fri, 22 May 2009 20:26:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31369</guid>
		<description>Looks great - thanks for posting the pics!</description>
		<content:encoded><![CDATA[<p>Looks great &#8211; thanks for posting the pics!</p>
]]></content:encoded>
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	<item>
		<title>By: Marc</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31368</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Fri, 22 May 2009 19:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31368</guid>
		<description>Downstairs, there were about 15 MacBook Pro&#039;s and other accessories for iPod&#039;s and cases for the mac&#039;s. There were soundsystems from Bose and JBL and others. Downstairs on the MacBook Pro&#039;s there are workshops every day.</description>
		<content:encoded><![CDATA[<p>Downstairs, there were about 15 MacBook Pro&#8217;s and other accessories for iPod&#8217;s and cases for the mac&#8217;s. There were soundsystems from Bose and JBL and others. Downstairs on the MacBook Pro&#8217;s there are workshops every day.</p>
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		<title>By: Huge Turnout for Opening of New Zurich Apple Store &#124; Cult of Mac</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31366</link>
		<dc:creator>Huge Turnout for Opening of New Zurich Apple Store &#124; Cult of Mac</dc:creator>
		<pubDate>Fri, 22 May 2009 18:03:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31366</guid>
		<description>[...] It has an unusual design, accoring to Gary Allen of IFOApplestore. It&#8217;s only the second Apple store (after 5th Ave.) to have an underground space. A glass staircase leads down to a large Genius Bar for service and training at the &#8220;Pro Labs.&#8221; More details about the Bahnhofstrasse store at Allen&#8217;s site. [...]</description>
		<content:encoded><![CDATA[<p>[...] It has an unusual design, accoring to Gary Allen of IFOApplestore. It&#8217;s only the second Apple store (after 5th Ave.) to have an underground space. A glass staircase leads down to a large Genius Bar for service and training at the &#8220;Pro Labs.&#8221; More details about the Bahnhofstrasse store at Allen&#8217;s site. [...]</p>
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		<title>By: Brian Kaempen</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31361</link>
		<dc:creator>Brian Kaempen</dc:creator>
		<pubDate>Fri, 22 May 2009 01:33:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31361</guid>
		<description>Those top two images look either like renderings or Apple&#039;s PR photos just because of how clear they are.  The basement is interesting, but I guess if Apple didn&#039;t need all the basement for storage, then makes sense to use it as a sales floor.

Curious, has Apple leased any of the upper floors?  Offices or storage up there maybe?  Design restrictions preventing them from a multi-story glass facade like Boylston?

I like the idea of another uniquely designed store for Apple.

-Brian</description>
		<content:encoded><![CDATA[<p>Those top two images look either like renderings or Apple&#8217;s PR photos just because of how clear they are.  The basement is interesting, but I guess if Apple didn&#8217;t need all the basement for storage, then makes sense to use it as a sales floor.</p>
<p>Curious, has Apple leased any of the upper floors?  Offices or storage up there maybe?  Design restrictions preventing them from a multi-story glass facade like Boylston?</p>
<p>I like the idea of another uniquely designed store for Apple.</p>
<p>-Brian</p>
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		<title>By: MNT</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31360</link>
		<dc:creator>MNT</dc:creator>
		<pubDate>Fri, 22 May 2009 00:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31360</guid>
		<description>I&#039;m a nerd for design, but I love the Zürich logo Apple made for the store wrapper; I think it&#039;s a first for Apple to use a customized logo for the store inside too (look at the lit display at the back of the main floor).</description>
		<content:encoded><![CDATA[<p>I&#8217;m a nerd for design, but I love the Zürich logo Apple made for the store wrapper; I think it&#8217;s a first for Apple to use a customized logo for the store inside too (look at the lit display at the back of the main floor).</p>
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	<item>
		<title>By: Joe</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31359</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Fri, 22 May 2009 00:25:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31359</guid>
		<description>The Pioneer Place store is located in a underground mall... o.O</description>
		<content:encoded><![CDATA[<p>The Pioneer Place store is located in a underground mall&#8230; o.O</p>
]]></content:encoded>
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	<item>
		<title>By: Mark</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31356</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 21 May 2009 23:21:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31356</guid>
		<description>The Pioneer Place store in Portland, OR was the first underground store, located in the underground concourse level of the mall and opened in 2005, followed by the Fifth Ave store in NY.</description>
		<content:encoded><![CDATA[<p>The Pioneer Place store in Portland, OR was the first underground store, located in the underground concourse level of the mall and opened in 2005, followed by the Fifth Ave store in NY.</p>
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	<item>
		<title>By: Betty Koyle</title>
		<link>http://www.ifoapplestore.com/db/2009/05/21/new-zurich-store-revealed-unique/comment-page-1/#comment-31354</link>
		<dc:creator>Betty Koyle</dc:creator>
		<pubDate>Thu, 21 May 2009 20:24:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.ifoapplestore.com/db/?p=5047#comment-31354</guid>
		<description>I&#039;m sure there is more than a genuis bar downstairs? Like some acessories and more stuff. [IFO -- Exactly…only the Genius Bar is visible in the photo.]</description>
		<content:encoded><![CDATA[<p>I&#8217;m sure there is more than a genuis bar downstairs? Like some acessories and more stuff. [IFO -- Exactly…only the Genius Bar is visible in the photo.]</p>
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