ifoAppleStore.com

New Zurich Store Revealed–Unique!

May 21st, 2009

The interior of the new Bahnhofstrasse (Zurich) retail store has been revealed in photos that show a very narrow glass stairway leading to a basement level where the Genius Bar and other product displays are located. It’s only the second store after Fifth Avenue (NYC) to have a stair leading down to a below-ground retail space. The storefront mirrors the new open-front design with a small, suspended Apple logo over the front door. Inside, the design includes the standard stone floor, wood display tables and stainless steel walls. A huge crowd formed before Friday’s grand opening, according to reports by MacPrime, who added an air conditioning glitch left the store very hot during the opening. Check photos after the break.

Check this set of flickr photos of the grand opening by Greg, and these photos by MacCityNet.

MacPrime has complete coverage of the opening, and a gallery from the press preview and grand opening. MacWeb has a video of the opening.

Here are photos taken as the covering was removed from the front windows.


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I’m sure there is more than a genuis bar downstairs? Like some acessories and more stuff. [IFO -- Exactly…only the Genius Bar is visible in the photo.]

Betty Koyle May 21, 2009 at 12:24 pm

The Pioneer Place store in Portland, OR was the first underground store, located in the underground concourse level of the mall and opened in 2005, followed by the Fifth Ave store in NY.

Mark May 21, 2009 at 3:21 pm

The Pioneer Place store is located in a underground mall… o.O

Joe May 21, 2009 at 4:25 pm

I’m a nerd for design, but I love the Zürich logo Apple made for the store wrapper; I think it’s a first for Apple to use a customized logo for the store inside too (look at the lit display at the back of the main floor).

MNT May 21, 2009 at 4:59 pm

Those top two images look either like renderings or Apple’s PR photos just because of how clear they are. The basement is interesting, but I guess if Apple didn’t need all the basement for storage, then makes sense to use it as a sales floor.

Curious, has Apple leased any of the upper floors? Offices or storage up there maybe? Design restrictions preventing them from a multi-story glass facade like Boylston?

I like the idea of another uniquely designed store for Apple.

-Brian

Brian Kaempen May 21, 2009 at 5:33 pm

[...] It has an unusual design, accoring to Gary Allen of IFOApplestore. It’s only the second Apple store (after 5th Ave.) to have an underground space. A glass staircase leads down to a large Genius Bar for service and training at the “Pro Labs.” More details about the Bahnhofstrasse store at Allen’s site. [...]

Huge Turnout for Opening of New Zurich Apple Store | Cult of Mac May 22, 2009 at 10:03 am

Downstairs, there were about 15 MacBook Pro’s and other accessories for iPod’s and cases for the mac’s. There were soundsystems from Bose and JBL and others. Downstairs on the MacBook Pro’s there are workshops every day.

Marc May 22, 2009 at 11:08 am

Looks great – thanks for posting the pics!

Jon Moss May 22, 2009 at 12:26 pm

[...] Switzerland got it’s second Apple store this weekend, in Bahnhofstrasse, Zurich. It’s a pretty snazzy shop, which has a subterranean level, the only one besides the famous Fifth Avenue store in New York. ifoAppleStore has more info, as well as links to plenty of pictures and stuff. [...]

Monday Morning News | MacTalk Australia May 24, 2009 at 1:46 pm

[...] It’s a nice and noteworthy event when Apple, a company which, although paying a big deal of attention to detail in the design of its visual and graphic communication as well as of its products, rarely steps out of the comfort zone defined by all its branding guidelines, finally takes the plunge and pays an audacious tribute to the graphic modernists and hence to the movement which made Apple’s aesthetics even possible in the first place. [...]

caixaalta72pt | João Gomes May 28, 2009 at 3:06 am

[...] Visto en: ifoAppleStore.com [...]

Nueva Apple Store en Zürich June 3, 2009 at 12:49 am
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