If you’re a third-party product developer for Apple products, there is no better shelf space than Apple’s own stores. But the company is very selective about which products receive a coveted spot in the stores. That is why it’s significant that Apple is now selling the Optoma Pico Projector at its high-profile stores and those in so-called “top markets.” The iPhone-sized device hit the market last December and has received rave reviews for its small size, 1½-hour battery life and bright screen even at its maximum 5-foot diagonal display size. The company’s marketing emphasizes the projector’s compatibility with iPhones and iPods, although it will work with any composite video-out device. Why wasn’t the device rolled out to all the retail stores? At $399.95, it’s one of the most expensive third-party products offered in the stores. So Apple must feel the device will appeal only those who visit its upscale-market stores. If you don’t live near an Apple store, the projector is also now available at the on-line store.
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