Construction on the Carousel de Louvre (Paris) Apple store is well underway, behind a generic black construction barricade just feet from the entrance to the city’s famous art museum. A sign painted on the barricade by the developer of the underground shopping center simply says, “This area is being redesigned for your comfort,” and doesn’t hint at the two-level store shop that will be open by year’s end. However, a photo of the interior provides some insight: the space is a very large lower area defined by concrete block walls, and a smaller upper-level mezzanine. Photos after the break.
Thanks to Vincent for these photos.
The future store entrance is one level underground, and adjacent to the iconic glass pyramid that marks the visitor entrance to the famous Louvre art museum. There is no indication that this space will be an Apple store.
In this wider view, you can see the upside-down glass pyramid to the left, and the future Apple store entrance to the right.
The future store entrance is to the left, while the other shops in the Carousel de Louvre mall are down the corridor that begins to the right.
This inside view of the future Apple store space shows a large lower level, and a mezzanine.
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Nice inside shot. Can so visualise an Apple Store there!
That is so cool! An Apple Store inside the Louvre Museum?!?!!
Genius, iPod Bar, and Creatives up on the mezzanine leaving the whole lower floor open for hardware, software, and sales?
Curious what they can and will do with such a narrow entrance. Glass doors with glass window above and small Apple logo like the Chestnut Street store?
It’s all good news for France though, congrats.
-Brian
@scott : Not inside the Louvre, the “carrousel” is a mall underground connected to the Louvre. The lines you can see in the 2nd photo is the waiting line for the security check before entering the pyramid which is the entrance of the Louvre Museum. However, this mall benefits from the 8 million visitors of the Louvre per year, so it’s a very nice choice !
I can’t tell you how eager I am !!
I think the big black barricade of the first photo will be a big window (it is the style of each shop it the carrousel) where there will be the big apple logo, and doors will be located on each side as they are already. That’s how I see it. For the inside, I’ve never seen the inside of an Apple Store so it will be a surprise !
Vincent.
Sounds like the most stupid idea in the world. Why the hell do these guys think it is suitable to set up an apple store inside the Carroussel du Louvre. It is definetly a tourist place, without any concern for customers or prospects.
Shame on those Headquarters deciders without any clue of the way it goes in real life.
@Smartboy
People working in the area come every day to have lunch here, and even some “locals” (as I) get to go to the Louvre sometimes in the year to visit the museum and see some exhibitions — I was indeed going to see one when I took these pictures with my iPhone ! :-)
It’s central in Paris, and much more nice than “Les Halles”.
It is a fine location in central Paris. I agree an on-street spot would give different visibility, but where else has 8m pass-bys each year? Beats La Defense!
Any word on the potential spot by the Opera?
Eagerly awaiting …
Went by today, looks like this location will be a lot bigger than the storefront lets on. There’s some work in the surrounding buildings: the mezzanine looks to be quite deep. What could be a stockroom seems to stretch out into what was a restaurant, above the new Resonances location.
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