The battle for customers among Apple retailers is heating up, with prices posted at on-line resellers dropping below the only discount that Apple offers–for education customers. The price competition means that price-matching at Apple’s retail stores is now even more important for the company to maintain the retail segment’s revenues. Reseller MacMall has “slashed” prices to Black Friday levels again for a limited time, and virtually all are below Apple’s educational discount. Amazon.com is offering more low-key discounts of up to six percent plus a $100 rebate on Macbook Pro models, only a slight discount on iMacs, but almost a seven percent discount on Mac Pros. Check the chart after the break.
Here are retail prices on three Mac models as of December 6, 2008 at 8 p.m., based on the resellers’ Web site. You must factor in sales tax for Apple stores, Amazon.com (five states) and MacMall (three states), and any shipping for the on-line resellers (Apple is free).
Of course, Apple benefits regardless of who sells their products.
| Retailer | Macbook Pro 15″ 2.53 GHz |
iMac 20″ 2.66 GHz |
Mac Pro 2.8 GHz |
|---|---|---|---|
| MacMall | $2,248.99 | $1,374.99 | $2,453.97 |
| Amazon.com | $2,348.99 | $1,468.98 | $2,589.00 |
| Apple retail | $2,499.00 | $1,499.00 | $2,799.00 |
| Apple education | $2,299.00 | $1,399.00 | $2,599.00 |
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