Santa Claus and one of his helpful elves will appear in the windows of Apple stores this holiday season to promote the iPod product line. The three-dimensional, five-foot figures are intricately designed and feature neon-lit, glowing headphone cords that were fabricated by the Brooklyn-based company Lite Brite Neon. Store employees receive the figures in pieces, and must install the various parts, including rigging the USB and power wires for the neon and iPod display. The company posted instructional videos for store employees, explaining the process of pulling the wires through the figures and powering up the neon. [Links and pages were removed after this item was posted.]
Check this flickr photo of the Elf set-up.
This Santa is holding an iPod with headphone wires that glow brightly using neon.
This frame of the instructional video by Lite Brite Neon shows how to pull the USB and neon power wires through holes in the figure.
The Elf holds an iPod with glowing headphone wires.
In a frame from the instructional video, a Lite Brite Neon employee rejoices when the installation is complete.
