The second store in as many days has opened in Switzerland, this one is Zurich at the Glattzentrum shopping mall northeast of city center. Unlike the store in Geneva that opened yesterday, this store features the typical stainless steel storefront topped with a back-lit Apple logo, open entrance and standard interior details. Like most other mall stores, the space is long and narrow, but also has a larger, room-like area at the back occupied by training tables and a purchase counter. Check photos from the MacPrime Web site for the pre-opening press event and the grand opening attended by a large crowd, and the MacWeb.ch Web site for the opening, a TV news report, and their own video of the opening.Veteran grand-opening attendee Dennis reports:
We were allowed to enter the mall at around 6 a.m. The nearby Starbucks did the catering for security and we were invited to join them. We had a great time waiting.
Since the store is small, we were asked to go through once and then exit. It is comparable to other stores in a mall with iPods near the right wall, Macbooks on the middle table and iMacs and a single Mac Pro near the left wall. A Genius Bar is on the far end of the store and there are two “ears” (the store is not rectangular) with one featuring iPod accessories and the other with Mac accessories–both hardware and software.
