Today’s grand opening of the first Apple store in Switzerland (Geneva) has generated a flood of photos from attendees and coverage from the local media. The unusually-designed Rue de Rive store drew a huge crowd that was controlled with bicycle fencing on a 55-degree, sunny day. The storefront is dark wood paneling set among the stone buildings, marked only by a simple steel sign and miniature back-lit logo. The entrance is essentially just the tall stainless-steel double doors, opening to a wide hallway flanked by wall-mounted iPod and laptop display counters. The stainless-steel paneled hallway leads to the main room, which runs perpendicular, and contains the traditional wood display tables and back-lit wall graphics. A skylight set in a vaulted ceiling provides a view of the sky and surrounding buildings. Check photo by loops here and MacPrime coverage: press tour, and grand opening. Also flickr photos by ati84 here. Then read/listen to an interview with Sr. Director of International Retail Steve Cano here.
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{ 3 comments… read them below or add one }
Anyone wanna create a store layout? this is a unique store… i really like it
Eric Lewis — The blueprints were actually posted on-line earlier this year, and here’s my version of the floorplan. I should add the skylight location.
Thats a sweet store. T Shape
The wall of iPods makes you wanna walk to the back.
Im impressed with apple retail!