Memo Details iPhone 3G Retail Preparations

June 25, 2008

Apple retail executives have distributed a memo to all stores with anticipated customer questions on the upcoming debut of the company’s iPhone 3G, and suggested responses that store employees may provide. According to a post on AppleInsider, the information mirrors similar answers provided before the June, 2007 launch of the first iPhone model, but doesn’t give any clues on new activation procedures announced earlier, and intended to reduce unregistered phone purchases. Apple is keen to provide an excellent customer experience both with its products and in its retail stores, and should be expected to streamline the purchase and activation process accordingly.

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