Comments on: Was Fifth Avenue Backdrop for iPhone? http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/ news and information about Apple Inc.'s retail stores Wed, 03 Dec 2008 02:40:35 +0000 http://wordpress.org/?v=2.6.5 By: anonymous http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29661 anonymous Wed, 09 Jul 2008 17:40:25 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29661 i've been to the Apple Headquarters in Cupertino for Genius training. One of their satellite training facilities has a mock store. perhaps that's what they used? (i'm not an apple employee anymore) i’ve been to the Apple Headquarters in Cupertino for Genius training. One of their satellite training facilities has a mock store.

perhaps that’s what they used?

(i’m not an apple employee anymore)

]]> By: artr http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29575 artr Sat, 21 Jun 2008 11:56:06 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29575 It might be at one of the new stores like Boston or Sydney, that way you don't have to worry about closing the store at all cos the store hasn't even opened yet! It might be at one of the new stores like Boston or Sydney, that way you don’t have to worry about closing the store at all cos the store hasn’t even opened yet!

]]> By: anonymous http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29501 anonymous Fri, 13 Jun 2008 15:40:44 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29501 thats not fifth ave. ive been in there enough times to know. look at the video very closely. 1-the genius bar isnt long enough. 2-as the camera pans to the left across the bar, you can see the wall to the left of the bar, with 4 imacs on it. at 5th ave, there is no wall to the left of the genius bar, theres the ipod bar to the left of the genius bar, and a hallway to the left of that, and even if it was shot farther back from the bar, theres a wall of product and much more space between the corner and the opening to where the bar is. thats not fifth ave. ive been in there enough times to know. look at the video very closely. 1-the genius bar isnt long enough. 2-as the camera pans to the left across the bar, you can see the wall to the left of the bar, with 4 imacs on it. at 5th ave, there is no wall to the left of the genius bar, theres the ipod bar to the left of the genius bar, and a hallway to the left of that, and even if it was shot farther back from the bar, theres a wall of product and much more space between the corner and the opening to where the bar is.

]]> By: Martin http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29499 Martin Fri, 13 Jun 2008 11:47:14 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29499 I think the 5th Ave Store was the perfect spot for this shooting.Why? It is, as every reader of ifoapplestore should know, beneath the ground floor.So no windows and only one entrance to guard from courious bypassers. Otherwise i wonder, if it is wise to close such a high-profit-store for 18 hours. Steve will know I think the 5th Ave Store was the perfect spot for this shooting.Why?
It is, as every reader of ifoapplestore should know, beneath the ground floor.So no windows and only one entrance to guard from courious bypassers.
Otherwise i wonder, if it is wise to close such a high-profit-store for 18 hours.

Steve will know

]]> By: Brian Kaempen http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29483 Brian Kaempen Tue, 10 Jun 2008 06:53:46 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29483 Is this shot obviously from inside a store, yes. But with the lighting rig, director's cart, and especially the 50' or so camera jib they had on 5th Ave., there's no way they spent that kind of investment just to throw us off of what we ultimately knew was going on inside. -Brian Is this shot obviously from inside a store, yes. But with the lighting rig, director’s cart, and especially the 50′ or so camera jib they had on 5th Ave., there’s no way they spent that kind of investment just to throw us off of what we ultimately knew was going on inside.

-Brian

]]> By: steve http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29482 steve Tue, 10 Jun 2008 05:41:09 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29482 18 hours to shoot? i think not 18 hours to shoot? i think not

]]> By: jose http://www.ifoapplestore.com/db/2008/06/09/was-fifth-avenue-backdrop-for-iphone/#comment-29481 jose Tue, 10 Jun 2008 05:38:38 +0000 http://www.ifoapplestore.com/db/?p=2748#comment-29481 nice commercial but it seems like it could have been shot in a studio. Does it make economic sense to shut down the flagship store for 18 hours and then use so little of it? Perhaps other spots will show more iconic views of the 5th avenue store. nice commercial but it seems like it could have been shot in a studio. Does it make economic sense to shut down the flagship store for 18 hours and then use so little of it? Perhaps other spots will show more iconic views of the 5th avenue store.

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