The 24-hour Fifth Avenue (NYC) retail store will close its door on Thursday afternoon, and then re-open early Friday morning, without explanation of why. The store’s on-line calendar shows none of the typical events after 1 p.m. on Thursday, or any events on Friday morning. Previously, the store has been closed only for product introductions or movie production.
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Ryan Adam
May 28, 2008 at 1:09 pm
Anonymous Guy From NYC
May 28, 2008 at 2:48 pm
Can't Use My Real Name
May 28, 2008 at 7:30 pm
Brian Kaempen
May 28, 2008 at 10:54 pm
John
May 29, 2008 at 12:00 am
ItsASecret
May 29, 2008 at 8:10 am
Brian Kaempen
May 29, 2008 at 10:32 pm
Your comments...
Hmm If your in the New York Metro Area, not working on Thursday Afternoon and want to help the ifoAppleStore people (and Gary) you could be our (Wo)Man on the move, reporting live from the scene
I heard it’s a movie shoot.
What “movie production” has previously closed this store?? [IFO -- It may have been an Apple promotional film.]
The above question was my exact thought, especially with the recent news of the Apple Store contractors in the film studio. Apple promotional video as in the ones that the employees see online about preventing theft, etc?
-Brian
Funny, my first thought was that it might be related to this:
FAO Schwarz is in the GM Building, the same complex as the 5th Ave Apple Store. The story’s been picked up and blown out of proportion by the NY tabloid media (as usual), but it wouldn’t surprise me if Apple is shutting down the store and calling in exterminators to be safe.
Late last year the 5th Avenue store was shut down in the late night/early morning hours to film scenes for the Eddie Murphy movie, Meet Dave. [IFO -- Opens July 11th. Catch the trailer.]
Thanks ItsASecret. Now to add my $.02 to the pics put up thursday evening from the “set”. As a film student, I’ve seen many setups like at 5th Avenue, and it looks pretty large to be for Apple. I’m not sure Apple has EVER used a camera crane like that Panavision that was sitting ON 5th ave. That 24-cell bank of lights behind the diffusion is also some serious wattage. The latest iPhone ads, the testimonials, were very basic. All there really was was a blank backdrop and maybe a light or two, but probably just a bunch of reflective boards, whereas this is some serious equipment. Unfortunately nobody has posted a good shot of the director’s car on the 5th Ave sidewalk which should be able to tell us what kind of shoot they’re doing, whether a 2-up (2 camera as in a TV show) or just a 1-up, say interviews or whatnot. Hopefully we’ll find out in 1 1/2 weeks.
-Brian