Yet another city has raised objections to Apple’s architectural plans, this time for a store at the Renaissance at Colony Park shopping mall in Ridgeland (Miss.). According to local media accounts, the city’s architectural review board considered and then rejected Apple’s design plans last week, noting that the storefront “did not transition well” with surrounding storefronts. The board’s objections no doubt refer to Apple’s traditional use of stainless steel for the front of its store, compared to other retailers who commonly use masonry or stone. The board meets again this week, and Apple could present modified designs intended to meet the board’s objections, or they could decide not to locate at the mall. The mall opened last March, and the Apple store could open by September is design approvals are improved soon. [Designs approved the week of May 19th.]
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Another group of small-minded bureaucrats turning away the best offer they’ll ever see.
No, Chris, they are not bureaucrats. They are from Mississippi which means they are 10 years behind everyone else. They would probably prefer something from the gum drop stage of Ive’s design at Apple.
No, it’s more likely similar to what happened in Germantown, TN. There, they had an ordinance that disallowed images of food on signs (Apple was given an exception for this one). There was another that disallowed lighting inside of a sign. If all of the other businesses had complied, then Apple would be expected to as well. (Apple eventually complied. I’ve seen the store)
I’m sure the Boylston street location went through several iterations and I wouldn’t be surprised if it took quite awhile to get the approval for the SoHo store as well. Maybe it’s not news in those locations because everyone gets rejected with their first efforts LOL!
