New Store Threatened by Reseller Curse

In a startling development, Apple’s future Boylston Street (Boston) store could be the focus of a curse perpetrated by next-door reseller Tech Superpowers. According to a Boston Globe story and photos, company owner Michael Oh stole across the alley separating the two locations last month, and used a shovel to bury a Tech Superpowers T-shirt that workers later covered with a cement walkway. The attempt to influence the store’s business mimics a similar attempt by a Red Sox fan who reportedly buried a David Ortiz jersey at the new Yankee Stadium. “This T-shirt in the sidewalk is a symbol that there’s a connection between the two sides of the alley,” Oh told the newspaper. Let the fun begin.

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