A rare promotion of Apple’s retail stores arrived in the e-mail in-boxes of registered Mac users, touting the $99 per-year One to One training service as, “The fastest way to learn more about your Mac.” The e-mail also advertises the free group training sessions at the stores. Apple does no specific advertising on television or in print for the retail stores. It does mention the stores’ services briefly among the text in some print ads. Check the e-mail after the break.
Here’s the e-mail that registered Mac users received promoting Apple’s retail store training.
By the way, these e-mail messages are coded by recipient, so that clicks on any links are captured and analyzed.
