Two New York City Stores Confirmed

April 17, 2008

23 Wall streetReal estate and other insiders have confirmed previous reports that Apple will open two additional street-level stores in New York City. The company will open its first store in Brooklyn, in the Williamsburg section of the borough. The exact location of the store isn’t known, but the New York Post has speculated on Albee Square, One Hanson Place or the Municipal Building at 345 Adams Street, while others point The Edge, a future development at North 6th Street and Kent Avenue. Apple’s second new store will indeed be at 23 Wall Street, as first reported earlier this week by Hacked/NY. The historic building has a massive 80-foot tall façade (right) that will be the most impressive in the chain, besides being within a global financial center. Both sites would require extensive construction, and will likely open in 2009.

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{ 6 comments… read them below or add one }

1 Jason April 17, 2008 at 1858

Staten Island was the first NYC store not on Manhattan. [IFO -- Oops! Corrected.]

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2 John April 17, 2008 at 1906

When it comes to NYC-related speculation about Apple, the “journalists” of the NY Post don’t know their heads from their rear ends. As a longtime resident of Brooklyn, I can tell you that Albee Square, One Hanson and 345 Adams aren’t anywhere near Williamsburg. They’re all close to the downtown Brooklyn area and are very “downmarket” retail areas. They’re not the kind of place that Apple would even think about opening a store. [IFO -- Any ideas on location?]

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3 John April 17, 2008 at 2016

Gary: Tough to say. Williamsburg is a hip neighborhood with a lot of artsy, young people, cool bars and restaurants. On top of that, there have been a lot of luxury condos going up in the last few years, so before the real estate slowdown, a lot of affluent people with disposable income were flocking to the neighborhood. Still, Williamsburg’s retail scene is dominated by small, independent boutiques, so it’s kinda hard for me to picture Apple nestled in with them.

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4 Cedric Brown April 17, 2008 at 2122

I’ve kinda have to agree with John. With the possible exception of Adams Street, I don’t see much there there, no wonder the Dodgers headed west.

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5 Cedric Brown April 17, 2008 at 2125

I need to add that my prior post is based on Street Viev in Google Maps.

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6 CB April 21, 2008 at 0739

While I would not be surprised if an Apple Store opened in Williamsburg, the three sites mentioned in Brooklyn are actually quite far from Williamsburg. Albee Square is in the heart of Downtown Brooklyn. One Hanson Place is the Williamsburgh Bank building, but is actually at the intersection of Downtown Brooklyn, Fort Greene and Park Slope. The Municiple Building is also in Downtown Brooklyn, on the border of Brooklyn Heights.

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