Apple seems to be taking a very conservative approach to retail in South America, preferring to bulk up reseller support rather than open its own stores. There have been no rumors or tips about stores south of the U.S. border except for Mexico City. Instead, Apple is providing support for resellers in places as distant as Quito (Ecuador) and now Bogota (Colombia). A glass-front store has appeared along an up-scale part of the city with black plastic covering the interior. Printed in unmistakable Apple-font letters is the exclamation, “It’s about time!” See the photos after the break.
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