Resellers Report Hot 2007, Bullish on 2008

A survey by a group of Apple’s upper-tier resellers found that sales were up more than 20 percent during 2007 for most of the group, and that the resellers are bullish about 2008 results. The annual survey of the 160-member Apple Specialist Marketing Co-Op (ASMC) discovered that 30 percent of those responding had sales up more then 30 percent during 2007. The survey covered 35 of the resellers, all saying their business will increase during 2008, and 70 percent that sales would be up by at least 20 percent. “Part of the growth is coming from the increased awareness and acceptance of the Apple brand in general,” said Kevin Langdon, executive director of the group and owner of Crywolf Computers (San Diego). “And part of it is coming from the very strong lineup of Apple products currently available.” He also credited the Specialists themselves, who is described as, “forward-looking, resilient entrepreneurs who care greatly about our Apple businesses.” Check the group’s Web site for a list of the group’s members.