Apple may be slow to move its retail stores beyond America’s southern border, but it seems to be beefing up its reseller operation in Mexico and beyond. The latest discovery is that contracts have been signed to locate an Apple reseller on the campus of Tecnológico de Monterrey (Mexico), inside the Student Center. The private university of 17,000 students was founded in 1943 by a business group and has branches in 33 other Mexico cities. It specializes in business, technology, finance and related fields, and offers a full range of degrees. The campus store will sell the entire range of Apple products, including iPods and Macs.
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That’s a very good not only to test the waters, but to grow the Apple brand south of the border.
Good show indeed!