‘Apple’ Name Arrives at Caesar’s Palace

February 16th, 2008

A construction barricade has appeared within the Forum Shops at Ceasar’s Palace (Las Vegas) along the Strip, confirming Apple’s arrival for “Summer 2008,” according to the sign. The light-colored barricade includes an unusual all-upper-case “APPLE,” and is located in the far western area of the meandering mall, near the Express men’s store and aquarium. It will be the third store in Las Vegas. Thanks to the SecureMac.com Web site for this photo of the space. [About a week later, the wording was painted over.]

Also read...

Caesar’s Palace Store Pinpointed - May 8, 2008
Pier at Caesars - When? - Jun 25, 2006
Olympic Games City to Have Apple Centre - Jan 31, 2006
Join the IFO Scouting Team - Apr 29, 2008
Recruiters Working on Atlantic City Staffing - Dec 23, 2005

e-mail this story

Subscribe to this post comment rss or trackback url

That’ll be the third Apple store here in Las Vegas and all three of them are on the strip.

Hello Apple! There are nearly 2 million people living off of the strip. Give us locals somewhere to go.

Peter February 16, 2008 at 2:36 pm

Peter, at least you have Apple stores in your city. I have to drive 160 miles to Minneapolis to visit an Apple store. My brother lives in Las Vegas, and so I’m quite familiar with the city. Though the strip can be a hassle some times, it sure beats a 160 mile drive.

David February 16, 2008 at 7:21 pm

I didn’t see a logo in the photo. And it’s the wrong corporate font for Apple, Inc.

gp February 17, 2008 at 9:16 am

Yes…i drive 250km to toronto or detroit

Eric Lewis February 17, 2008 at 12:20 pm

Apple should build a 4 story flagship on the strip with hotel.

Eric Lewis February 17, 2008 at 12:21 pm

That’s it Eric. Think different.
How about an Apple Hotel. Apple TV in every room. The Apple store would be souvenirs. Waitresses walking around offering iPods and iTunes gift cards. (Of course the t-shirts and blue jeans wouldn’t be all that sexy.) No need for a Genius Bar. There is plenty of smart money in Vegas.

Mark Wilson February 18, 2008 at 1:33 pm

gp: “I didn’t see a logo in the photo. And it’s the wrong corporate font for Apple, Inc.”

That’s because Apple didn’t make the signage. It was placed there by the Forum Shops management, and therefore designed to match the existing signage in the mall.

WB February 19, 2008 at 5:17 pm

Peter: “That’ll be the third Apple store here in Las Vegas and all three of them are on the strip.”

The truly ridiculous part is that Fashion Show and Forum Shops are less than ONE MILE apart. At least the Town Square location is down the right a fair bit.

Peter: “Hello Apple! There are nearly 2 million people living off of the strip. Give us locals somewhere to go.”

I couldn’t agree more. Fashion Show and Forum Shops are a pain due to the high traffic in the area; Town Square is literally on the opposite side of the valley from me. We need Apple stores spread out, maybe one in the Galleria in Henderson and one in Aliante?

WB February 19, 2008 at 5:24 pm