After the sun went down and the streets darkened in Boston (Mass.), there was at least one shining beacon still visible on Boylston Street recently–the future Apple store. The store is still under construction for a Spring grand opening, but we now know that the huge Apple logo has been hoisted into place, thanks to a flickr photo by kokernutz. It shows the outside of the building covered with scaffolding and fabric, but with the entire store lit up to cast a shadow of Apple’s iconic logo for passersby to see.
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Brian Kaemepn
February 8, 2008 at 6:59 pm
Eric Lewis
February 9, 2008 at 9:25 am
Geoff
February 10, 2008 at 11:21 am
Brian Kaemepn
February 10, 2008 at 11:00 pm
Geoff
February 11, 2008 at 5:34 am
Chris
February 18, 2008 at 1:43 pm
ben
February 24, 2008 at 8:55 am
Joseph Teller
March 11, 2008 at 9:34 am
carpundit
April 14, 2008 at 1:08 pm
Your comments...
WOW, that’s like the Batman signal for Apple geeks. At first I didn’t get why it wasn’t the other way around, but I get it now.
-Brian
what the ****? thats huge? its like a giant cross for us apple geeks..wholy crap
Isn’t it possible that this is just a “call-to-arms” type of advertising? A pre-opening clarion call that is meant to look outsized?
The entire district is heavily influenced by the Historic Neighborhoods commission or the Neighborhood Association of the Back Bay, so garish isn’t allowed,; this is right across the street from the under-construction Mandarin Oriental hotel/condo. They won’t want garish either, I’m sure…
I suspect that this is an optical illusion that will resolve down to a manageable size.
Born in the Back Bay
To Geoff,
Well of corse it is. It’s a standard sized Apple logo (look at Regent Street for example) but with the logo off and interior worklights on, they’re casting a shadow of the logo on the scaffolding that obviously won’t be there once it opens. The logo will probably be about 3 meters (10 feet) tall based on the one scheduled for George Street in Austrailia http://www.ifoapplestore.com/stores/sydney_drawings.html
-Brian
To Brian -
You think the sign will be 10 feet tall on a building scheduled to be only 50 odd feet tall?
Seems outsized which is not in keeping with the neighborhood. My Mom was a member of this group’s board years ago and they don’t allow anything which would undoly attract attention to itself that is not in concert with the neighborhood. This isn’t mid-town Manhattan or a district in Sydney… it’s staid ol’ Boston.
you need to send some more time reviewing the internet for pictures of Boston - it’s a button-down place!
Cheers!
- Geoff
The store, like everything else ‘Apple,’ will be magnificent. The Macintosh is a marvelous computing platform, and many people–weary of Vista and the litany of pains using Windows–have come to recognize that there are very few things that you cannot do on the Mac.
Now, as a New Hampshire resident I would only go to the Boston store to ‘oooh’ and ‘ahhh.’ Of course I’d be silly to donate $90 or more to Deval Patrick’s Liberal machine down there in the form of sales tax. I’d buy instead through the on-line store or the Apple Store in nearby Salem, NH. But it does appear as though this Boston store will be a huge magnet for buyers and visitors alike. The buyers will be Massachusetts folk, no doubt. But visitors will flock from all corners to wander through what promises to be a gorgeous addition to the Back Bay landscape.
It’s a wood cu-out put up for the size approval by an Apple exec. The Apple execs thought that the signs were getting to large and wanted to make sure that this one wouldn’t be too large. The logo is actually pretty small. The reason it looks so big is its sitting about 30 feet from the barricade.
It’s taking them an awful long time to get this place built, since we’ve been hearing about for 2+ years now. Have they actually set a grand opening date, or is it going to be ‘fuzzy’ and turn out to be a vaporstore if the economy keeps going south?
Based on chatter at our nearby Starbucks -where many of the workers get their coffee- it should open in May.