Now, as a New Hampshire resident I would only go to the Boston store to ‘oooh’ and ‘ahhh.’ Of course I’d be silly to donate $90 or more to Deval Patrick’s Liberal machine down there in the form of sales tax. I’d buy instead through the on-line store or the Apple Store in nearby Salem, NH. But it does appear as though this Boston store will be a huge magnet for buyers and visitors alike. The buyers will be Massachusetts folk, no doubt. But visitors will flock from all corners to wander through what promises to be a gorgeous addition to the Back Bay landscape.

You think the sign will be 10 feet tall on a building scheduled to be only 50 odd feet tall?

Seems outsized which is not in keeping with the neighborhood. My Mom was a member of this group’s board years ago and they don’t allow anything which would undoly attract attention to itself that is not in concert with the neighborhood. This isn’t mid-town Manhattan or a district in Sydney… it’s staid ol’ Boston.

you need to send some more time reviewing the internet for pictures of Boston - it’s a button-down place!

Cheers!

- Geoff

Well of corse it is. It’s a standard sized Apple logo (look at Regent Street for example) but with the logo off and interior worklights on, they’re casting a shadow of the logo on the scaffolding that obviously won’t be there once it opens. The logo will probably be about 3 meters (10 feet) tall based on the one scheduled for George Street in Austrailia http://www.ifoapplestore.com/stores/sydney_drawings.html

-Brian

The entire district is heavily influenced by the Historic Neighborhoods commission or the Neighborhood Association of the Back Bay, so garish isn’t allowed,; this is right across the street from the under-construction Mandarin Oriental hotel/condo. They won’t want garish either, I’m sure…

I suspect that this is an optical illusion that will resolve down to a manageable size.

Born in the Back Bay

-Brian