Lucky Bag Contents Revealed

The contents of this New Year’s traditional Lucky Bags sold in Japan this past week included a MacBook for at least one lucky buyer at each of seven Apple stores, along with other merchanse worth almost $700. About 80 bags were sold at each store for $322, all containing copies of iLife ‘08, iWork ‘08, OS X, a wireless Mighty Mouse, a LaCie 120 Gb hard drive, Bose speakers and a 10 percent Apple discount card. The “special” bags at each store contained a MacBook and or (Product) Red iPod. Many people lined up overnight in 37-degree temperatures to purchase the bags.

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1. Japan Store Lucky Bags – 2006
2. Japan Stores Celebrate ‘Lucky Bag’ Tradition
3. ‘Lucky Bags’ For Japan Retail Stores
4. Lucky Bags at Japan Stores This Year
5. New Packaging Makes Contents Obvious