Brochure Profiles NYC Stores’ Personalities

December 26th, 2007

Each New York City store has its own personality, according to a consolidated calendar brochure now available in the three stores. The multi-panel, fold-out brochure includes daily and special events for the Fifth Avenue, SoHo and West 14th Street stores during December, but also explains the specific personalities of the stores. Under the banner of “Three amazing stores. One amazing city,” the brochure paints Fifth Avenue as the 24-hour store that fits your schedule. For SoHo, the brochure promotes the theater and its “unique events and workshops.” And the 14th Street store, “is dedicated to service, support, personal training, and Pro Labs.” The brochure concludes, “That’s three amazing stores, and countless reasons to visit.”


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    Thanks to the publisher/writer of this brochure for the inaccuracies - the title should be either “Three Amazing Stores, One BOROUGH” or “Four Amazing Stores, One City”.

    I’ve traveled out to the store on Staten Island many many times - the sales, management, and creative staff is beyond professional, the store is clean and friendly, and you can actually GET appointments to see the talented guys behind the Genius Bar.

    Why do so many forget that New York City is comprised of five boroughs, that Manhattan is only one of them, and that the Staten Island store was Apple’s SECOND in NYC, opening long before 5th Ave?

    Henry Case December 26, 2007 at 8:16 pm

    Seldom does a month go by that I don’t frequent 3rd St Promenade, Beverly Center, The Grove, Century City and Manhattan Village here in So. Calif. Only once have I heard a staff member have to tell patrons to leave the store (pre-teen kids in this case). I suspect that Apple carefully considers crime stats when picking their store locations.

    I know that Manhattan is blanketed by New York’s finest. This is the spot that the media focuses its attention. When Mayor Giuliani and Chief Bratton (glad he’s on LA’s team now) were cleaning up NYC you almost exclusively heard about Times Square and the rest of Manhattan. I suspect it’s not quite as comfortable walking alone at night elsewhere. I remember the movie”City by the Sea” staring Robert De Niro and Frances McDormand which was set in Long Beach, Long Island. You talk about one bad looking chunk of real estate. I would want a SWAT team with me night and probably daytime also. I suspect Apple says to itself why look for trouble?

    Cedric Brown February 16, 2008 at 10:45 pm
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