Apple is a company focused on details, and that trait is no more obvious than the way products are displayed inside the company’s retail stores. Now documents obtained from a public Web site reveal exactly how the stores are organized and arranged, through a series of planograms created by headquarters staff, and then executed by the staff at each store. The planograms detail precisely what products are to be displayed, and exactly–within inches–where they should be displayed for each size and type of store. Read more about how planograms contribute to the distinctive look of Apple’s stores.
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anonymous
November 23, 2007 at 2:16 am
a. nonymous
November 23, 2007 at 11:59 am
formerspecialist
November 23, 2007 at 4:42 pm
bobby
November 25, 2007 at 5:08 pm
Max
November 26, 2007 at 4:42 pm
Chris X
December 4, 2007 at 1:30 am
Your comments...
I used to work Apple Retail…. it was a great experience, and seeing internally how the company organizes every aspect of the customer experience makes you wish other companies would put the same kind of thought and effort into their stores. Planograms are industry trade tools to have the store organized according to proper specs. I don’t know how ifoApple got the planograms displayed, but rest assured that you have angered a lot of people in Cupertino, including Steve probably.
Moral of the story: Next time you walk into an Apple store, take a moment to think about the care and thought placed into every aspect of the store. EVERY single aspect.
If this was obtained from a public site, than that site has stolen confidential trade documents.
I’d say this falls under aiding and abetting.
I’d actually prefer if these were taken down. But, we live in an internet age.
I think that posting something like this is unethical. While this site may have obtained it “legally” it must have been originally stolen by an employee. You ought to take it down…
I diasgree. I think that since ifoAppleStore did not (as we were informed) pay for or steal the pictures, they should stay up. ifoAppleStore is just informing us of something they found on the WORLD WIDE WEB.
Anyway, that’s pretty interesting stuff. I always knew that Apple was very specific, but I didn’t know that they were that specific.
They have to be that specific… Despite the fact that Apple is perfectionist, a lot of shelf-space is paid for in deals Apple makes with the various 3rd Party Vendors. Software and 3PP hardware is shelved based Apple’s agreements with the highest bidder for shelf space.
In the retail store I worked in (a major market), it wasn’t uncommon for product manufacturers to come in and drop off swag for the employees, but also to make sure their product was being positioned properly, both in placement and product knowledge held by the Mac Specialists.