Comments on: Store Organization Revealed in Planograms

By: Chris X

Chris X — Tue, 04 Dec 2007 08:30:38 +0000

They have to be that specific… Despite the fact that Apple is perfectionist, a lot of shelf-space is paid for in deals Apple makes with the various 3rd Party Vendors. Software and 3PP hardware is shelved based Apple’s agreements with the highest bidder for shelf space.

In the retail store I worked in (a major market), it wasn’t uncommon for product manufacturers to come in and drop off swag for the employees, but also to make sure their product was being positioned properly, both in placement and product knowledge held by the Mac Specialists.

By: Max

Max — Mon, 26 Nov 2007 23:42:44 +0000

I diasgree. I think that since ifoAppleStore did not (as we were informed) pay for or steal the pictures, they should stay up. ifoAppleStore is just informing us of something they found on the WORLD WIDE WEB.

Anyway, that’s pretty interesting stuff. I always knew that Apple was very specific, but I didn’t know that they were that specific.

By: bobby

bobby — Mon, 26 Nov 2007 00:08:29 +0000

I think that posting something like this is unethical. While this site may have obtained it “legally” it must have been originally stolen by an employee. You ought to take it down…

By: formerspecialist

formerspecialist — Fri, 23 Nov 2007 23:42:28 +0000

I’d actually prefer if these were taken down. But, we live in an internet age.

By: a. nonymous

a. nonymous — Fri, 23 Nov 2007 18:59:50 +0000

If this was obtained from a public site, than that site has stolen confidential trade documents.

I’d say this falls under aiding and abetting.

By: anonymous

anonymous — Fri, 23 Nov 2007 09:16:51 +0000

I used to work Apple Retail…. it was a great experience, and seeing internally how the company organizes every aspect of the customer experience makes you wish other companies would put the same kind of thought and effort into their stores. Planograms are industry trade tools to have the store organized according to proper specs. I don’t know how ifoApple got the planograms displayed, but rest assured that you have angered a lot of people in Cupertino, including Steve probably.

Moral of the story: Next time you walk into an Apple store, take a moment to think about the care and thought placed into every aspect of the store. EVERY single aspect.