A second iStore branch has opened in the Phillipines, at the Ayala Center in Cebu City, offering a full range of Apple products and services. The corner store has all-glass walls for complete visibility by passing shoppers, and features aluminum-clad walls, wood display tables with stone tops, and wall graphics. Friday’s grand opening was well-attended, according to managing director Stan Yap, and traffic was high through the entire weekend. The first iStore opened in 2005 at the Banilad Town Centre in Cebu. Photos after the break.



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If Apple can take off in the Philippines, it’ll be a very good sign indeed. Can’t depend on the American and (spotty) Western European markets forever.
There are some really good resellers in the Philippines, however I would like to see an honest to God Apple Store in Manila and in some of the larger cities.
Believe it or not there is good money to be made in that market selling Macs and related products.
I’ve just about got all my Filipino relatives here stateside and there weaned off those junky slapped together Windows boxes.
@John Muir, What exactly do you mean by “spotty” Western European markets? Seems to me the American market is where Apple makes most of it’s money. But the European market is by far greater (300 vs 500 million) and also the largest economy in the world. Surely growing in Europe would be the smarter move. And, of course, expanding in the Asian markets where profitable (city by city).