Dell Kiosk Takes Shot at Apple

October 31st, 2007

Stuck with a chain of 150 kiosks in shopping malls across the country for consumer sales, the Dell crew has turned testy. A visitor to one shopping mall noticed the kiosk crew wearing new, bright-orange T-shirts in honor of the Halloween holiday. But the shirts also took a shot at Apple: on the back of the shirt was, “No one wants an Apple for Halloween.” The T-shirt included the Web address for the “Dell Direct Stores,” many of which are located at malls where there’s an Apple store. Dell announced a full retail store initiative last year, but early this year announced a planned New York City store had been cancelled.


Also read...

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  • Dell Cancels 2nd Retail Store - Apr 11, 2007
  • Dell CEO Claims Retail Plans - May 20, 2007
  • Checking Out the Competition - Jul 24, 2006
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    Ergo a Dell is a pumpkin?

    John Muir October 31, 2007 at 5:07 am

    Have you noticed how overweight a lot of the Dell kiosk employees are? I bet they look just like jackolanterns all dressed up in those shirts. What’s with that slogan anyway? Can’t they think of anything better? At least Apple is creative.

    Howie Isaacks October 31, 2007 at 9:04 am

    more like lemon…

    former specialist October 31, 2007 at 2:01 pm

    And to think I have went out of my way to be nice to those jerks in the mall.

    I need a shirt that says “Buy A Dell, Burn In Hell!”

    See how that works for them.

    Former MG October 31, 2007 at 5:23 pm

    We are so brutal :-) You know what’s fun? Sit back and listen to their sales pitch. It’s so lame. Back in my days as a Mac Specialist and a Mac Genius, I always knew how to give the customer the right solution. It’s funny to hear the Dell guys talk the customer into things that they don’t need. It’s also sad to see. They ruin the whole buying experience.

    Howie Isaacks November 1, 2007 at 1:16 am

    It’s not nasty so much as kind of amusing, because in fact increasing numbers of people -esp younger people - do want exactly that.

    lookmark November 1, 2007 at 3:36 pm

    They want one for Xmass, dummy!

    MacMan November 9, 2007 at 9:22 pm

    Working in a Dell kiosk, especially in a mall where there is an Apple store, has got to be a lousy job. I can understand why they’re a bit touchy.

    -jcr

    John C. Randolph November 10, 2007 at 1:35 am
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