Retail Web Page Stuck in 2006

October 24th, 2007

It’s still November, 2006 on one of Apple’s retail Web pages, with a headline that boasts, “Over 170 stores worldwide.” Of course, Apple will open its 200th store at the end of this week. An accompanying map on the Web page shows fewer stores in the United States than are actually open. Apple opened its 170th store in November, 2006 at the First Colony Mall in Sugarland (Tex.). [The Web page was updated at midnight on October 26th with "Over 200...", anticipating that next store.]


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    I don’t think it’s that big of a deal. It does say “OVER 170 stores worldwide”, which means it could be 170, 171 or 2 million stores.

    In the end, it does seem like such a minor detail which could easily be updated but because it’s so minor, it may not be at the top of Apple’s priority list.

    Weili October 24, 2007 at 8:08 am

    Yeah, but when it’s as specific as “over 170″, it leads you to think it’s less than 180.

    Jeff October 24, 2007 at 2:13 pm

    I didn’t notice any mention of the new store under construction in Pembroke Pines (Fla.). [IFO -- Haven't heard of that location.]

    chris October 24, 2007 at 7:20 pm

    Hi guys. Maybe you should update your own site before running a story about Apple’s…

    Check out your own “Stores - current & future” link in the side bar http://www.ifoapplestore.com/stores/chronology.html

    In the first line it says “there are now 170 stores open in four countries”.

    People in glass houses…

    Wonder whether this will be posted before the page is (rapidly) updated? [IFO -- Ha! Good eye! I've updated that page.]

    Andrew October 25, 2007 at 4:58 am

    It’s just like McDonald’s. In the early days they started advertising how many hamburgers they sold, starting at about 100,000 and changing the sign for every new 100,000. When they hit 1 million, they changed the sign for every new million until they hit 10 million. Then they changed it for every new 10 million. As tastes changed, they added new non-hamburger sandwiches, breakfast meals, salads and pizza (which failed miserably) and realized that posting their “score” no longer brought people into the stores. Once they passed 99 million, they updated the signs that still posted the “score” one last time and haven’t changed the number since — and that was 15 years ago. Now when scoreboard signs are changed, they are replaced with new signs with no score.

    Andre Hinds October 25, 2007 at 9:08 am

    It would be sweet if the map…

    http://www.ifoapplestore.com/stores/apple_store_map.html

    …were updated, as well. Although it’s starting to get crowded. [IFO -- Yea, that map. I've been balancing usefulness against the work required to keep it current. Any other stones to throw, giv'em a heave.]

    Jeff October 25, 2007 at 9:35 am

    What…

    Jeff October 26, 2007 at 9:28 am

    Looks like Apple finally updated the tagline to read “over 200 stores”, but the image of the map on their website is still outdated.

    Scott Rose October 27, 2007 at 4:22 am
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