The Web site Inside CRM has posted an article describing 12 strategies Apple uses to create customer loyalty. The list pretty accurately sums up the Apple experience, including the retail store chain. “This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do,” the story notes.
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Gman
September 14, 2007 at 11:30 am
Your comments...
Marketing Concept 101 CRM: the question is, will they heed to PRM with AT&T?
Also, what kind of Customer r u?
Butterfly
Stranger
True Friend
or
Barnacle
[IFO - Talking about loyalty here, as described more here.]
