‘One to One’ Trademark Issued

The U.S. Trademark and Patent Office has approved Apple’s application for a trademark on the One to One education and training service offered in its retail stores. In its application date July 20th, the company says the term was first used “at least as early at 05/02/2007. In its application, Apple describes the service as, “Education and training services,” and gives examples of the service, including “maintenance and consulting services” and “computer diagnostic services.” In line with Apple’s usual secrecy procedures, the trademark was first filed in Trinidad/Tobago on March 21, 2007, a common procedure among companies to establish “first use” rights to a term without publicly revealing the trademark. Download (pdf) the trademark here.